LinkedIN Advertising Best Practices

LinkedIN Advertising Best Practices

LinkedIN Advertising 101 Every online advertising platform has advantages and disadvantages.  Running a LinkedIN Advertising campaign is no different.  This particular article is meant as a 101 – so if you are an online advertising pro, this may not be the one...
Online Radio Usage in the USA

Online Radio Usage in the USA

The streaming music industry is heating up in the US, with over half of US consumers estimated to access online radio services on a weekly basis in 2017, according to a new survey from Edison Research. In fact, the survey estimates that 148 million people used online...

Paid Advertising Terms You Need To Know!

CPA: cost per acquisition—The average amount you’re paying for each new customer you gain through a given campaign CPC: cost per click—The average amount you’re paying each time someone clicks on an ad in a given campaign CPE: cost per engagement—The average amount...
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