WordPress began as a simple place to blog but has grown to a real web powerhouse over the years. To date over 25% of all websites on the web are running on the WordPress CMS (content management system). Needless to say that WordPress Web Design is one of the most in-demand web design skillsets in …
When running Google Ads for clients we often times find ourselves talking about putting together a landing page specifically for the Google Adwords campaign. If you have experience with Google Ads, especially if you have worked with an agency, you have probably heard this before. This begs the question, why do you need a landing …
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Email marketing has been and is still an extremely powerful marketing arm, but no different than anything else if you are not using the right tool, the success of the task can be negatively affected. When approached by clients about what platform is best for them there may be a different answer depending on what …
Using a Content Silo for SEO Often times we find ourselves explaining to clients the concept of using a content silo for SEO. You have probably heard the expression “content is king” by now when people are speaking about digital marketing. Well, while there is some debate on how true this is, I can …
When talking to business owners and organizational leaders about SEO many don’t know the difference between Local SEO vs Organic SEO, which is why one of the first questions we ask is “What do you think SEO is?” While most people have a general understanding these days the responses we get are all over the …
Before launching a Facebook Ads campaign for any client, one of the very first things we do is talk about what their offer will be. While this offer can be wildly different for different business types, your offer will make or break your online advertising campaigns. Think about when you are scrolling through your feed, …
As an agency, we run Google Ads in tandem with SEO efforts for almost 100% of our clients. I have hit on the fact in previous articles that a solid Google ad campaign can help SEO efforts, so if you are attempting an SEO campaign for your business it is generally always a good idea …
The Facebook Ad platform is an ever-changing beast and not unlike many online marketing platforms they make it rather easy to get started, but then once you get in the weeds it can become much more complicated. Every client that we run Facebook Ads for has a bit of a different need so choosing the …
How to Determine ROI with SEO As an SEO agency, one of the most common questions I get is how to track ROI with an ongoing SEO campaign. If you are passingly familiar with SEO, you probably know that it is a long-term game. This isn’t just some sales tactic to get a business on …
There has been some debate on whether or not citations are still important for local SEO. Let me say this, as an agency we have tested this and I can assure you that citations are still important. The catch of this is that while in the past a large number of citations could get you …
