Choosing an offer for your Facebook ads

Before launching a Facebook Ads campaign for any client, one of the very first things we do is talk about what their offer will be. While this offer can be wildly different for different business types, your offer will make or break your online advertising campaigns....

What to budget with Google Ads Campaigns

As an agency, we run Google Ads in tandem with SEO efforts for almost 100% of our clients. I have hit on the fact in previous articles that a solid Google ads campaign can help SEO efforts, so if you are attempting an SEO campaign for your business it is generally...

Types of Facebook Ads

The Facebook Ad platform is an ever-changing beast and not unlike many online marketing platforms they make it rather easy to get started, but then once you get in the weeds it can become much more complicated. Every client that we run Facebook Ads for has a bit of a...

Determining ROI with SEO

How to Determine ROI with SEO As an SEO agency, one of the most common questions I get is how to track ROI with an ongoing SEO campaign. If you are passingly familiar with SEO, you probably know that it is a long-term game. This isn’t just some sales tactic to get a...

Building Citations for Local SEO

There has been some debate on whether or not citations are still important for local SEO.  Let me say this, as an agency we have tested this and I can assure you that citations are still important.  The catch of this is that while in the past a large number of...
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