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Identify Your Avatars
What type of person would want your offer? Think about their various job titles, hobbies, gender, marital status, social status, athleticism, etc. Try to think of at least three.
Example: An SEO report would appeal to agency owners, CMOS and solopreneurs.
Task 1: Write the name of each avatar at the top of the following page, one per page
Identify Each Avatar’s Hooks
Next, we need to identify how each of the avatars you listed above will best respond to your ads. In order to do that, we look at their current situation (as it relates to your offer) and how they’d best respond.
Example: An agency owner would want to use my SEO report to see how their clients score. A soloprenuer might want to use it to see how his competitors are scoring.
Task 2: On the following pages, answer the hook questions about the avatar listed at the top of that page.