Digital Marketing Proposal for Coastline International

Hey Brett!Nice chatting with you earlier this week. Per our conversation I have put together a proposal that I think will best move you toward your goals. As I said, I included a paid section as well because in this day in age a paid and organic strategy are best when approaching lead generation for a business like yours. Also – I have included a video portion to walk you through the proposal.

-Nick

INFO FROM INITIAL CALL

1. SEO work currently being done by company in Canada.2. Looking to approach both US and European markets for chosen keywords3. Website being redesigned by Tiny Frog Technologies4. Digital Strategy has been stagnant for many years.5. Tracking ROI is very important.6. Transparency is important for showing results and project progress.

SEO: LOCAL/NATIONAL/INTERNATIONAL

ONPAGE SEO: Done at project start and monitored ongoing

  • Optimize all pages of existing site
    • Insert and audit all tags (Alt, H1, H2, H3, etc.)
    • Create and insert optimized META DATA
    • Ensure site speed is SEO optimized
  • Audit Site for any other Onpage SEO issues and implement plan to fix with client

OFF PAGE SEO: Deliverable s repeated monthly

  • Local SEO ​
    • Create 20 citations monthly
      • Audit citations quarterly
    • Create monthly Google Map Embeds
    • Optimize Google My Business page
  • Social Media (SEO focused social signals)
    • Create 7 social posts/mth (Facebook and Twitter)
      • All social posts linking back to relevant content for SEO enhancements (social signals)
  • Content Creation
    • Creation of 3 (1000 word) Blog articles and/or key pages to approach long tailed and core keywords in key markets
      • San Diego
      • USA
      • UK

ONLINE PAID ADVERTISING***client supplied ad budget***

GOOGLE ADWORDS MANAGEMENT

  • creation and optimization of National Adwords Campaign
  • Focus on existing marketing for keywords associated with that search volume
  • Focus on national market as appropriate

RETARGETING ADVERTISING

  • Creation of Re-targeting Ads on the following platforms
    • Google
    • Bing
  • Creation of Re-targeting Ad Visuals
  • Creation of Re-targeting Ad Copy 
  • Focus on national market as appropriate 

REPORTING AND TRANSPARENCY

CLIENT COMMUNICATION

  • Dedicated account rep
  • Monthly call with rep for project updates and updates on key business changes from client

REPORTING

  • Monthly Reports for Key Metrics
    • SEO keyword performance
    • Advertising performance
    • Number of Leads
      • Form Fills
      • Calls
      • Live Chat sessions (if applicable)
  • 12 MONTH SERVICE AGREEMENT
  • MONTH TO MONTH SERVICE
  • SEO: LOCAL – NATIONAL $3500 
  • SEO: UK ONLY $1000
  • PAID ADVERTISING $1000

START UP COST $9000 (WAIVED WITH 12 MONTH COMMITMENT)

MONTHLY RETAINER FOR LISTED SERVICES : $4500

  • SEO: LOCAL – NATIONAL $3500 
  • SEO: UK ONLY $1000
  • PAID ADVERTISING $1000

START UP COST $9000

MONTHLY RETAINER FOR LISTED SERVICES : $4500 (STARTS AFTER FIRST MONTH)

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