Keyword Research

Broad Match vs Exact Match Keywords

Overview When setting up your Google Ads, you’ll have to consider whether your strategy will include Broad Match keywords or Exact Match keywords. There are advantages and disadvantages to both types and deciding which to use will depend on the goals of your business. Proper keyword research is only the first step, as you have …

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Research Tips for Small Business Owners

The internet is wealthy with information, with all degrees of accuracy and inaccuracy. Google and other search engines are constantly updating their search algorithms to improve the accuracy of our simple searches, to bring each of us the results that they deem most relevant to each person, for each search. So when you’re doing research, …

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