Hey, Gabrielle!

 

I have outlined in this video(below) my recommendations based our call last week.  Nice talking with you let me know if you have any immediate questions!

***PLEASE NOTE ADVERTISING SPEND IS NOT INCLUDED IN THIS PROPOSAL***

As a quick synopsis. You mentioned the following

  • Looking for consult during redesign process
  • Looking to gain rankings on a national market for your services
  • Lead Generation is most important metric
  • Looking to gain rankings in 10 local markets where locations exist

 

Thanks again talk soon!

Nick Bennett

OPTION 1:  Design Consult + Ongoing off page and on page SEO work (MONTH TO MONTH)

Design Consult as previously outlined Included in this scenario

  1. Fixing of any current indexing issues
  2. Basic consult during design process
  3.  keyword research
  4. recommendations to design company for issues that need to be fixed during the redesign.
  5. communication with a design company to ensure pages with current rankings have the least effect on SEO as possible during the redesign
  6. A phone consultation for keyword research, so you understand the best way to approach content creation moving forward based on the keyword research we have completed.

Ongoing off page and on page  SEO work (same outlined deliverables would be completed each month)

  1. Content Creation (1 1000+ word keyword focused content created each month)
    1. outbound links
    2. inbound links from Social Media accounts and any other properties
    3. optimized for SEO (meta, based on kw research, unique graphics, etc)
  2. Citation Building (good for Local SEO) (10 locations)
    1. build citations each month on new directory sites to gain authority for Winchell site
    2. audit citations quarterly to look for any NAP discrepancies (Name – Address – Phone)
      1. NAP discrepancies can have a VERY negative effect on local SEO efforts.
  3. Google Maps Optimization (Google Maps Listings are arguably some of the most important for Local SEO) (10 locations)
    1. Monthly Google Maps Embeds
    2. Profile optimization
    3. tracking of Google Maps performance
  4. Social Signals (10 locations)
    1. posting of our created content to social sites with links
    2. boosted engagement of content each month on Facebook – also good for SEO and branding
  5. Google Adwords
    1. creation and optimization of National Adwords Campaign
    2. Focus on existing marketing for keywords associated with that search volume
    3. Focus on national market as appropriate
  6. Reporting (10 locations)
    1. Monthly Reporting to include:
      1. Rankings progress
      2. Traffic Reports – from our 3rd party analytics
      3. any other findings and opportunities for SEO advancements
  • LOCAL SEO (10 locations) + National SEO (entire brand)
    • $3000/mth retainer
  • Managed PPC National (entire brand)
    • $1000/mth retainer + Advertising Spend on Google Adwords
  • TOTAL FOR MONTH TO MONTH SERVICE
    • Startup for month to month $6000 one time then move to retainer amount
    • Monthly Retainer $4000 + Advertising Spend on Google Adwords

 

 

OPTION 2:  Design Consult + Ongoing off page and on page SEO work (9 month commitment)

Design Consult as previously outlined Included in this scenario

  1. Fixing of any current indexing issues
  2. Basic consult during design process
  3.  keyword research
  4. recommendations to design company for issues that need to be fixed during the redesign.
  5. communication with a design company to ensure pages with current rankings have the least effect on SEO as possible during the redesign
  6. A phone consultation for keyword research, so you understand the best way to approach content creation moving forward based on the keyword research we have completed.

Ongoing off page and on page  SEO work (same outlined deliverables would be completed each month)

  1. Content Creation (1 1000+ word keyword focused content created each month)
    1. outbound links
    2. inbound links from Social Media accounts and any other properties
    3. optimized for SEO (meta, based on kw research, unique graphics, etc)
  2. Citation Building (good for Local SEO) (10 locations)
    1. build citations each month on new directory sites to gain authority for Winchell site
    2. audit citations quarterly to look for any NAP discrepancies (Name – Address – Phone)
      1. NAP discrepancies can have a VERY negative effect on local SEO efforts.
  3. Google Maps Optimization (Google Maps Listings are arguably some of the most important for Local SEO) (10 locations)
    1. Monthly Google Maps Embeds
    2. Profile optimization
    3. tracking of Google Maps performance
  4. Social Signals (10 locations)
    1. posting of our created content to social sites with links
    2. boosted engagement of content each month on Facebook – also good for SEO and branding
  5. Google Adwords
    1. creation and optimization of National Adwords Campaign
    2. Focus on existing marketing for keywords associated with that search volume
    3. Focus on national market as appropriate
  6. Reporting (10 locations)
    1. Monthly Reporting to include:
      1. Rankings progress
      2. Traffic Reports – from our 3rd party analytics
      3. any other findings and opportunities for SEO advancements
  • LOCAL SEO (10 locations) + National SEO (entire brand)
    • $3000/mth retainer
  • Managed PPC National (entire brand)
    • $1000/mth retainer + Advertising Spend on Google Adwords
  • TOTAL FOR MONTH TO MONTH SERVICE
    • Startup WAIVED FOR 9 MONTH COMMITMENT
    • Monthly Retainer $4000 + Advertising Spend on Google Adwords

 

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