Hey ANDY!

 

I have outlined in this video(below) my recommendations based our call last week.  Nice talking with you let me know if you have any immediate questions.

***PLEASE NOTE – Google Adwords quote only includes management, not ad spend on the platform***  Recommendation for Ad Spend $500/mth to start.

As a quick synopsis. You mentioned the following

  • Looking for consult to gain national rankings
  • Looking for consult during redesign of site to maintain as many rankings as possible where applicable
  • Looking for keyword research – to steer a content creation strategy

 

 

Thanks again talk soon!

Nick Bennett

OPTION 1:  SEO + Google PPC (month to month)

Design Consult as previously outlined Included in this scenario

  1. Fixing of any current indexing issues
  2. Basic consult during design process
  3.  keyword research
  4. recommendations to design company for issues that need to be fixed during the redesign.
  5. communication with a design company to ensure pages with current rankings have the least effect on SEO as possible during the redesign
  6. A phone consultation for keyword research, so you understand the best way to approach content creation moving forward based on the keyword research we have completed.

Ongoing off page and on page  SEO work and Google PPC work (same outlined deliverables would be completed each month)

  1. Content Creation (1 1000+ word keyword focused content created each month)
    1. outbound links
    2. inbound links from Social Media accounts and any other properties
    3. optimized for SEO (meta, based on kw research, unique graphics, etc)
  2. Citation Building (good for Local SEO)
    1. build citations each month on new directory sites to gain authority for Winchell site
    2. audit citations quarterly to look for any NAP discrepancies (Name – Address – Phone)
      1. NAP discrepancies can have a VERY negative effect on local SEO efforts.
  3. Google Maps Optimization (Google Maps Listings are arguably some of the most important for Local SEO)
    1. Monthly Google Maps Embeds
    2. Profile optimization
    3. tracking of Google Maps performance
  4. Social Signals
    1. posting of our created content to social sites with links
    2. boosted engagement of content each month on Facebook – also good for SEO and branding
  5. Google AD Optimization
  6. Reporting
    1. Monthly Reporting to include:
      1. Rankings progress
      2. Traffic Reports – from our 3rd party analytics
      3. any other findings and opportunities for SEO advancements

 

Start Up Fee = $3000

Monthly Retainer = $1500/mth to start after 1st month

OPTION 2:  SEO + Google PPC

Design Consult as previously outlined Included in this scenario

  1. Fixing of any current indexing issues
  2. Basic consult during design process
  3.  keyword research
  4. recommendations to design company for issues that need to be fixed during the redesign.
  5. communication with a design company to ensure pages with current rankings have the least effect on SEO as possible during the redesign
  6. A phone consultation for keyword research, so you understand the best way to approach content creation moving forward based on the keyword research we have completed.

Ongoing off page and on page  SEO work and Google PPC work (same outlined deliverables would be completed each month)

  1. Content Creation (1 1000+ word keyword focused content created each month)
    1. outbound links
    2. inbound links from Social Media accounts and any other properties
    3. optimized for SEO (meta, based on kw research, unique graphics, etc)
  2. Citation Building (good for Local SEO)
    1. build citations each month on new directory sites to gain authority for Winchell site
    2. audit citations quarterly to look for any NAP discrepancies (Name – Address – Phone)
      1. NAP discrepancies can have a VERY negative effect on local SEO efforts.
  3. Google Maps Optimization (Google Maps Listings are arguably some of the most important for Local SEO)
    1. Monthly Google Maps Embeds
    2. Profile optimization
    3. tracking of Google Maps performance
  4. Social Signals
    1. posting of our created content to social sites with links
    2. boosted engagement of content each month on Facebook – also good for SEO and branding
  5. Google AD Optimization
  6. Reporting
    1. Monthly Reporting to include:
      1. Rankings progress
      2. Traffic Reports – from our 3rd party analytics
      3. any other findings and opportunities for SEO advancements

Start Up Fee = waived for 9 month commitment

Monthly Retainer = $1500/mth to start after 1st month

 

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