Hey Josh – 

Thanks again for the time last week!  Per our convo, I have prepared a proposal below to outline deliverables that will move you toward the goals that you mentioned during our call.  Please review the proposal and the video and let me know if you have any questions.  Once you review we can then reconnect to discuss how to move forward.  

Thanks again!

Nick

INFO FROM INITIAL CALL

General INFO

  • Looking into options to keep up with competition in regards to SEO and PPC (Google)
  • Produce custom metal cabinets
  • Major market is North San Diego 
  • Secondary market – Los Anglese
  • Client base Small to Medium businesses
  • Most other competitors going after large government contracts
  • Some SEO work done in the past
  • Lead = phone call and/or form fill

SEO

  • Local SEO ONLY
    • San Diego (focus on North County)
    • Los Angeles (look into setting up 2ns Google My Business Account) (included in proposal – just need address from client)

PPC

  • Google AdWords PPC – done in the past – we highly recommend this to supplement SEO efforts. 

Comments on Existing Rankings – REPORT LINK BELOW

RANKINGS REPORT HERE

  • Many existing rankings exist
  • Most first page rankings surrounding brand name “precision”
  • SEO strategy to be implemented with the goal of pushing up other rankings that exist and focusing on new keywords where applicable

Comments on Web Site – REPORT LINK BELOW

WEBSITE SEO AUDIT HERE

  • Some basic “on page SEO” work done
  • 16 pages with no META
  • 15 pages no H1
  • 10 images with no ALT

OTHER COMMENTS RELATING TO SEO

  • Many errors on directory listings (AKA citations) – citation clean up included in the proposal to address this.

 

 

 

Project Start Deliverables (one time)

***ALL DELIVERABLES COMPLETED IN FIRST 30 DAYS OF PROJECT

ON PAGE SEO

  • Run new detailed audit and fix onpage issues on existing pages (UP TO 20 PAGES OF WEBSITE)
  • Run audit on all pages currently indexed and communicate with client
  • Run audit on existing link structure and communicate to client

CITATION CLEAN UP

  • RUN AUDIT ON ALL EXISTING CITATIONS
  • Fix issues with existing citations (ALL THAT CAN BE FIXED)
    • NAP issues (Name Address Phone MUS match exactly across the web.

PROJECT PLANNING

  • Create Schedule and Content for deliverables outlined in the following sections
    • Gain all access
      • Google Adwords
      • Social Media Accounts
      • WordPress Website
      • Google My Business
      • Google Analytics
    • Set up all analytics
      • 3rd party analytics to track
        • Conversions
        • Web Traffic
        • Ad Performance

LOCAL SEO

***ALL DELIVERABLES TO BE REPEATED EACH MONTH

LOCAL SEO DELIVERABLES (10 core keywords – highest traffic kw in San Diego market for your business type)

  • Google Maps Optimization
  • Google Map Embeds
  • Citation Creation (20 per month)
  • Quality Link Building Activities
    • Inbound Links from High Authority Sites
    • Outbound Links to related content for SEO enhancements
  • Social Signals
    • links back to created contents (Facebook and Twitter)
    • social engagement – for social signals

LOCAL SEO CONTENT MARKETING

  • Creation of one blog posts 500-1000 words – to approach new long tailed keywords
  • Boost of blog posts for traffic to website (Facebook only)

LOCAL SEO CONSULTATION

  • Keep client up to date on any changes or new deliverables that may be needed to be added as Google Algorithm changes

LOCAL SEO REPORTING

  • Monthly Reporting on Progress of Project – for FULL transparency.

Google Adwords

***ALL DELIVERABLES TO BE REPEATED EACH MONTH

GOOGLE ADWORDS DELIVERABLES

  • Optimization of ads based on performance and conversion activity
  • review of data – tweaking ad copy where needed
  • creation of new keyword pools where needed
  • optimization of ad extensions where needed
  • Retargeting of existing web traffic

GOOGLE ADWORDS CONSULTING

  • Advise Client on any changes to Adwords platform and any changes that may be needed in budget levels to continue moving toward more leads

GOOGLE ADWORDS REPORTING

  • same reporting processes as mentioned in LOCAL SEO

Client Communication and Consultation

  • One Monthly Call to Review Progress (to be scheduled)
  • Monthly Reporting on key metrics
    • Rankings
    • Traffic
    • Conversions
  • E-mail updates as data becomes available

Pricing Outline of Above Deliverable

***AD SPEND NOT INCLUDED IN THIS PROPOSAL

12 MONTH COMMITMENT

Waived with a 12 month commitment

$0

LOCAL SEO MONTHLY RETAINER

$1250

ADDITIONAL LOCATION (LA)

$250/mth

GOOGLE ADWORDS MANAGEMENT

$500/mth

**UP TO $5000/mth in managed ad spend**

MONTH TO MONTH SERVICE

Month to Month Service (Start Up Cost)

$4000 (first month – then into monthly retainer)

LOCAL SEO MONTHLY RETAINER

$1250

ADDITIONAL LOCATION (LA)

$250/mth

GOOGLE ADWORDS MANAGEMENT

$500/mth

**UP TO $5000/mth in managed ad spend**

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