Hi Helen and Jan!

Great speaking with you yesterday!  Per our conversation, I have created this proposal based on our discussion.  Please reference the video below and the bullet points below the video.  Let me know if you have any immediate questions.  Thanks again!

-Nick

INFO FROM INITIAL CALL

General INFO

  • Looking into options to starting marketing product to local and regional markets
  • Product targeting will be gardeners of any age or gender
  • We discussed the best initial channels would be Amazon and Facebook
  • Some help also needed with website – recommendations included in proposal

AMAZON ADVERTISING

SET UP DELIVERABLES

***APPROXIMATE SET UP 4 WEEKS – IF CLIENT APPROVAL NEEDED 6-8 WEEKS***

  • ENSURE ACCESS – ADMIN ACCESS TO STORE AND AD ACCOUNT – IF DOESNT EXIST PING CLIENT TO GET CC NUMBER TO SET UP AD ACCOUNT 
  • CREATE ANY LANDING PAGES OR OTHER ASSETS FOR THE PROJECT – ONCE COMPLETE SEND TO TEAM FOR REVIEW
  • INSTALL ON ALL ASSETS BASED ON PROJECT GOALS
  • SET UP ALL AUDIENCES –  (BASED ON CLIENT AVATARS AND INDUSTRY)
  • CREATE ALL GRAPHICS FOR ADS – UPLOAD TO THE PROJECT
  • CREATE ALL ADD COPY FOR PROJECT IN GOOGLE DOC AND UPLOAD TO CLIENT PROJECT
  • CREATE ALL NEEDED CAMPAIGNS – SET BUDGETS AND OBJECTIVES BASED ON CLIENT
  • CREATE ALL NEEDED ADS – BASED ON WHAT WE ARE TESTING (AD VISUALS – AD COPY – ETC)
  • CREATE TRACKING LINKS FOR ALL ADS USING GOOGLE UTM OR CURRENT TRACKING LINK SOFTWARE
  • REVIEW ADS WITH ENTIRE TEAM
  • POST REVIEW – LAUNCH ADS

MANAGEMENT/OPTIMIZATION DELIVERABLE (BI-MONTHLY TASKS – AFTER SETUP COMPLETE)

  • REVIEW AMAZON AD PERFORMANCE MAKE ANY NEEDED ADJUSTMENTS
  • STOP ANY ADS THAT ARE NOT PERFORMING
  • MAKE LIST IN PROJECT NOTEBOOK OF WHAT DEMOS ARE GETTING THE MOST TRACTION AND ANY OPPORTUNITIES FOUND FOR IMPROVEMENT

FACEBOOK ADVERTISING

SET UP DELIVERABLES

***APPROXIMATE SET UP 4 WEEKS – IF CLIENT APPROVAL NEEDED 6-8 WEEKS***

  • ENSURE ACCESS – ADMIN ACCESS TO STORE AND AD ACCOUNT – IF DOESNT EXIST PING CLIENT TO GET CC NUMBER TO SET UP AD ACCOUNT 
  • CREATE ANY LANDING PAGES OR OTHER ASSETS FOR THE PROJECT – ONCE COMPLETE SEND TO TEAM FOR REVIEW
  • INSTALL ON ALL ASSETS BASED ON PROJECT GOALS
  • SET UP ALL AUDIENCES –  (BASED ON CLIENT AVATARS AND INDUSTRY)
  • CREATE ALL GRAPHICS FOR ADS – UPLOAD TO THE PROJECT
  • CREATE ALL ADD COPY FOR PROJECT IN GOOGLE DOC AND UPLOAD TO CLIENT PROJECT
  • CREATE ALL NEEDED CAMPAIGNS – SET BUDGETS AND OBJECTIVES BASED ON CLIENT
  • CREATE ALL NEEDED ADS – BASED ON WHAT WE ARE TESTING (AD VISUALS – AD COPY – ETC)
  • CREATE TRACKING LINKS FOR ALL ADS USING GOOGLE UTM OR CURRENT TRACKING LINK SOFTWARE
  • REVIEW ADS WITH ENTIRE TEAM
  • POST REVIEW – LAUNCH ADS

MANAGEMENT/OPTIMIZATION DELIVERABLE (BI-MONTHLY TASKS – AFTER SETUP COMPLETE)

  • REVIEW FACEBOOK AD PERFORMANCE MAKE ANY NEEDED ADJUSTMENTS
  • REPLY TO ANY COMMENTS ON THE ADS OR BOOSTED POSTS
  • STOP ANY ADS THAT ARE NOT PERFORMING
  • MAKE LIST IN PROJECT NOTEBOOK OF WHAT DEMOS ARE GETTING THE MOST TRACTION AND ANY OPPORTUNITIES FOUND FOR IMPROVEMENT

ADMIN TASKS

ADMINISTRATIVE DELIVERABLES (MONTHLY TASKS)

  • INTERNAL PROJECT REVIEW
  • COMMUNICATION TO CLIENT ON CAMPAIGN PERFORMANCE AND OPPORTUNITES
  • REPORTING BASED ON CONVERSION GOALS ETC

Pricing Outline of Above Deliverable

*No SETUP FEE WITH 9 MONTH COMMITMENT

***AD SPEND NOT INCLUDED IN THIS PROPOSAL

  • 9 MONTH COMMITMENT
    • SET UP FEE WAIVED
    • $1500/mth 
  • MONTH TO MONTH SERVICE
    • $3000 SET UP
    • THEN $1500/MTH AFTER the FIRST MONTH
  • 9 MONTH COMMITMENT
    • SET UP FEE WAIVED
    • $1000/mth 
  • MONTH TO MONTH SERVICE
    • $2000 SET UP
    • THEN $1000/MTH AFTER FIRST MONTH

ECOM WEBSITE OPTIONS

  • $2000 ONE TIME FEE
    • **CLICK FUNNELS ACCOUNT SUBSCRIPTION NOT INCLUDED CLIENT TO PAY**(APPROXIMATE COST $99/MTH)
  • REFER TO WEB DESIGN PARTNER
    • APPROXIMATE COST $7-15k
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