The 3 Fatal Mistakes of Most Websites
#1 – Lack of Strategic Marketing Content
Most Web Design companies don’t provide content for your website. In fact, they usually ask you to provide them with the text and content for your website because they are just designers, and not marketing consultants. Even if they do write content for you, it usually is ineffective because they are not trained as marketing copywriters so they always use the 3 Forbidden Phrases which cause dismal results.
You see, the most important component your website is in the content. For example, at LocalBlitz Marketing, our customers can get anywhere from 4 to 10 times better response or more, from their marketing materials by just having us re-write the content. We take our clients through an advanced, scientifically based consultative process to create a strategic marketing message so that your customers and prospects buy from you and not your competitors.
#2 – Lack of Properly Scripted Videos
Videos are the most powerful means of communicating quickly and effectively with your target audience. The problem with most web videos production companies, however, is that they’re also full of the 3 Forbidden Phrases and they’re usually not produced to effectively accomplish a marketing goal. At LocalBlitz, we include video production in all of our Design packages, and we have one of our marketing consultants properly script the video using our advanced scientific process. You can talk to one of our Account Executives for some case studies with existing clients.
#3 – Outdated Coding
Did you know that at current adoption rates, mobile access to the internet is expected to surpass desktop access by 2014? To ensure that mobile internet users can access your website, your website must be HTML5 compliant, meaning that your website should not include Flash or other outdated technology. At LocalBlitz, all of our websites are HTML5 compliant, and even our videos are all encoded to ensure that they play back properly on iPads, iPhones, and other mobile devices. Our Boise Web Design simply cannot be beat.
Before you invest in a website for your company, be sure to download the Website Design Checklist. This easy-to-understand report will walk you through everything you need to know to ensure that your next website is a powerful marketing tool that serves your company for years to come.
Most of our websites are designed on a top of a content management system commonly know as WordPress. We can cater to any local businesses requirements. WordPress is our preferred platform for many reasons, easy of use for you the user, the massive SEO benefits it has over many other platforms and the extension library of plugins that allow it to be modified to do just about anything a website needs to. These benefits can be passed into the user by reduce the time to get you website up and running with the look,feel and functionality you require.
We offer hosting and backup solutions of your website also.