AEO (answer engine optimization) is the work of making your business easy for AI tools like Google AI Overviews, ChatGPT and Gemini to understand, trust and mention when someone asks for a recommendation. More of your customers’ questions are now answered by these tools before anyone clicks a link. We can check what they currently say about your business and tell you plainly whether it’s worth investing in for your market.

It’s the question we hear most, because many businesses have run campaigns before with no idea whether they paid off. At the start of every project we agree on the KPIs that matter to you, then track and report on them often. If lead generation is the goal, we track every lead from click to call, so you know exactly what your marketing investment is doing for you.

We’ve worked with businesses of all shapes and sizes, from startups to established companies, including ecommerce brands and local service businesses, and we can work with almost any marketing budget. If we don’t think we can get you results, we won’t take you on, and we’ll point you to someone who can serve you better. We’ve gotten results in a wide range of niches and would love to hear about your needs first.

It depends on how much work it will take to get you results, so costs vary from project to project. The biggest driver is competition: the more competitive your niche, the more work it takes. If your budget and what it would take to get results are out of line, we’ll tell you upfront. We’ve grown since 2009 by building relationships and getting clients results, not by chasing short-term business.

Every situation is different, so we’re transparent from the start about what to expect. For SEO and online advertising alike, the timeline depends mostly on how competitive your industry is and what was in place before we started. More competitive niches, or past work that was missing or done poorly, usually take longer. Either way, we’ll keep you informed, because long-term relationships are how we’ve built this business.