Our Approach to Instagram Ads Management
Instagram Ads Management can be a daunting task to businesses and organizations that don’t have a lot of experience working in the platform. Purchased in 2012 by Facebook, ads on Instagram are run as part
of the Facebook Ads platform. Generally, the strategies can be similar but there are some considerations when running Instagram Ads in tandem with Facebook ads or simply as a stand-alone. The messaging, imagery and CTAs (calls to action) can be a bit more restrictive on the Instagram advertising side, which is why it is important to have a great strategy to follow when approaching Instagram ads.
Our team has been running successful advertising campaigns on Instagram for years and have the knowledge and experience to get our the results they seek with Instagram ads. Our approach to Instagram ads is similar to Facebook ads in that we believe in testing many different variables and then letting the data steer the campaign. When analyzing the data we take the approach of doubling down on the things that are working and heading back to the drawing table for anything that isn’t performing as we would like. Our clients have seen a great ROI with Instagram Ads and especially when running them in tandem with Facebook Ads, but you need to have the right team, with the right experience to get the results you are looking for!
Getting Started with Instagram Ads
Generally, with most of our clients, we have discovery calls to really hone in on what their target audience may look like. It is key to understand who we are attempting to get in front of when planning an Instagram Ads campaign or any other digital marketing strategy for that matter. The targeting parameters on Facebook's ads platform are very detailed and the more information we can get about the targeted audience of our clients is of the utmost importance.
One we get a gauge on who we are trying to get in front of it’s time to start creating ad copy, as visuals, and audiences. The key here is to split test some things and get a pulse on which one is performing best based on your Instagram advertising objectives. If the Instagram campaign will run in tandem with Facebook, it is key to understand which platform us creating conversions for you and review the data consistently to make certain that you are maximizing your ad spend on the platform. We base our client communication on educating our clients so they fully understand what their marketing investment is doing for them.
ROI and Transparency with Instagram Ads
We have worked with clients with all different sizes of marketing budgets and experience, but no matter what the situation, every client deserves to work with an agency that is transparent about what is going on from day to day. At Local Blitz, we pride ourselves on always keeping our clients in the loop about the performance of their Instagram Ads and Facebook Ads, so they are armed with the information and data that they need to make effective decisions for their business or organization.
Generally, we report monthly (sometimes more often) on the key performance indicators for the project. Every client is different, some are looking for leads, some are in need of online sales, while others want web traffic. At the beginning of any project, we work to identify these KPIs with our clients with the goal of making transparency our number one priority, along with getting our clients results.
Instagram Ad Management is always changing, so it is important to have a team on your side that is not only experienced but committed to continuing education on the latest techniques on the platform. You are in luck! Our team at Local Blitz has the experience you need and we are constantly training to become better and better at what we do!