Instagram ads experts in San Diego & Indianapolis
Instagram Ads Management
Instagram ad campaigns built around your audience, split-tested and steered by the data, with reporting you can actually read.
How Instagram ads work
Same Platform, Different Rules
Instagram has been owned by Facebook since 2012, and its ads run through the Facebook ads platform. But Instagram plays by its own rules: the messaging, imagery and calls to action you can use are more restrictive, so an ad that works on Facebook won’t always work here.
Our approach is to test the variables, then let the data steer the campaign. We work with clients in San Diego, Indianapolis and beyond to find the mix of audience, copy and visuals that brings results.
Running Facebook ads too?
When Instagram and Facebook ads run side by side, we track which platform is converting so your budget goes where it works.
What we do
Instagram Ads Management We Provide
Every campaign starts with knowing exactly who you want to reach.
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Audience Targeting
We use discovery calls to define your target audience, then build it out with detailed targeting.
- Discovery first: we learn who your customers are
- Detailed targeting: reach the people who matter
- Audience tests: try more than one audience
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Split Testing
We split-test the pieces of every ad so the data shows what works.
- Copy: different messages tested head to head
- Visuals: images built for Instagram’s rules
- Audiences: compared to find the best fit
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Transparent Reporting
You see how your ads are doing, in plain numbers.
- KPIs agreed upfront: leads, online sales or web traffic
- Monthly reports: sometimes more often
- Cross-platform view: Instagram vs Facebook results
How it works
Our Instagram Ads Process
No cookie-cutter packages. Every client gets a custom plan built in four steps.
Discovery
A free strategy call where we learn about your business, your customers and your goals, and define your target audience.
Strategize
We agree on your KPIs and plan the audiences, copy and visuals we’ll test.
Implement
We build and launch the campaigns within Instagram’s ad rules and start the split tests.
Review
We report on your KPIs every month and let the data steer the next round.
Why Local Blitz
Transparency Built In
We set clear KPIs at the start of every project and report on them, so you always know where your ad budget is going.
- Data steers every decisionWe test the variables, then follow the numbers.
- Instagram and Facebook togetherOne team managing both, tracking which converts.
- Regular KPI reportingMonthly at least, and more often when it helps.
- In business since 2009A digital marketing agency with offices in San Diego and Indianapolis.
FAQ
Instagram Ads Questions Answered
Are Instagram ads run through Facebook?
Yes. Instagram has been owned by Facebook since 2012, and its ads are created and managed through the Facebook ads platform.
Can I use my Facebook ads on Instagram?
Sometimes, but not always. Instagram is more restrictive about messaging, imagery and calls to action, so ads often need to be adapted.
How do you find the right audience?
We start with discovery calls to define your target audience, use detailed targeting to reach them, and split-test audiences to see which performs best.
How often will I get reports?
Monthly, and sometimes more often. Reports cover the KPIs we agree at the start, such as leads, online sales or web traffic.
Should I run Instagram and Facebook ads together?
It can make sense. When both run together we track which platform converts, so your budget follows the results. See Facebook ads management.
What happens on the free strategy call?
We learn about your business, your goals and your audience, and answer your questions. There’s no obligation.
Ready to Grow on Instagram?
Book a free strategy call, or call our San Diego office at (858) 225-6877 or our Indianapolis office at (317) 672-1156.