Starting December 3rd, 2020 we in the SEO world started to notice that Google was rolling out another core update. Google does updates often and those of us that have worked in this space for years know that big updates, like this one, often have winners and losers, and the variables that contribute to those …
For many readers this may be obvious, but I want to be sure we are all on the same page here. Google My Business is the listing on Google that shows up generally in the Google maps three-pack for listing that includes local businesses. For instance, if you search for a plumber near you – …
For years Google has been updating its algorithm to give more and move relevant results to users. One of the ways it does that for local searchers is by using what is referred to as local proximity. Generally speaking, Google wants to serve you the most relevant results, so if you were searching for …
Web Designers and SEO’s are often at odds with a lot of different things. SEO Experts often want to add tons of content and get rid of those nice high res web images, whereas Web Designers want to keep the website slick and clean. Both are valid arguments, which is why generally these two areas …
What are home service ads? Home service ads are being slowly rolled out by Google and are generally part of their search advertising platform. These ads are starting to take over some prime search placements on keywords related to certain industries. For instance, in some markets, Google has rolled out home service ads for the …
As of today, there are about 520 different factors Google looks at when it decides what it will and won’t serve you for a particular search query. What’s among those 520 factors? You guessed it: social signals. Of course, social signals and social media still play a role in SEO, but you may be wondering …
While there is a lot that goes into an SEO strategy, link building and offpage SEO are incredibly important and arguably more complicated than some other aspects of Search Engine Optimization. Often times, this is the part of the puzzle that we get the most questions about from clients. So this begs the question, how …
00:04 I know that was applause for Karen not 00:08 for me so thank you for that applause so 00:11 I’m gonna run through these slides many 00:13 of you have seen this before and this is 00:16 a presentation that’s meant to be read 00:18 not presented so the critiques about the …
Overview When setting up your Google Ads, you’ll have to consider whether your strategy will include Broad Match keywords or Exact Match keywords. There are advantages and disadvantages to both types and deciding which to use will depend on the goals of your business. Proper keyword research is only the first step, as you have …
How to Track Ad Performance for a Service-Based Business Intro Our SEO agency works with a variety of different businesses ranging in size and niche. One of the most common types of campaigns we work on though is for service-based businesses. Whether you’re only running Google ads, or launching a full press effort in …
Google Ads – How to track ad performance for a service based business Read More »
