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How to maximize the reach of your Google business profile

How to maximize the reach of your Google business profile. For those of us serving local markets, the Google business profile may be the most powerful weapon in your search arsenal. Formally known as Google my business, Google business profile tends to be a lead generating machine for service-based clients and others that are approaching …

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What is Schema for SEO

Schema markup (or sometimes called “structured data”) is how search engines communicate. It’s their own, unique “translation,” which breaks down search terms into code which helps them understand the type of content you need — in short, schema works with SEO to provide searchers with the most accurate results possible. Google may seem like magic, …

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