Local SEO vs Organic SEO

When talking to business owners and organizational leaders about SEO many don't know the difference between Local SEO vs Organic SEO, which is why one of the first questions we ask is “What do you think SEO is?”  While most people have a general understanding these...

Choosing an offer for your Facebook ads

Before launching a Facebook Ads campaign for any client, one of the very first things we do is talk about what their offer will be. While this offer can be wildly different for different business types, your offer will make or break your online advertising campaigns....

What to budget with Google Ads Campaigns

As an agency, we run Google Ads in tandem with SEO efforts for almost 100% of our clients. I have hit on the fact in previous articles that a solid Google ads campaign can help SEO efforts, so if you are attempting an SEO campaign for your business it is generally...

Types of Facebook Ads

The Facebook Ad platform is an ever-changing beast and not unlike many online marketing platforms they make it rather easy to get started, but then once you get in the weeds it can become much more complicated. Every client that we run Facebook Ads for has a bit of a...

Determining ROI with SEO

How to Determine ROI with SEO As an SEO agency, one of the most common questions I get is how to track ROI with an ongoing SEO campaign. If you are passingly familiar with SEO, you probably know that it is a long-term game. This isn’t just some sales tactic to get a...

Building Citations for Local SEO

There has been some debate on whether or not citations are still important for local SEO.  Let me say this, as an agency we have tested this and I can assure you that citations are still important.  The catch of this is that while in the past a large number of...

The Importance of Content for SEO

For those of us in business, we tend to find ourselves saying the same things over and over again.  As an SEO agency, this holds true, just like in every other industry. The one thing that we find ourselves saying over and over again is “We need to add more content to...

Onpage vs Offpage SEO where to start

Generally, in the first call with a new prospect or a new client, I end up making sure that they understand the difference between on-page and off-page SEO and how they both play a crucial role in getting results in SEO. Many businesses and organizations that we work...

Optimizing Google My Business for Local SEO

For clients that we work with that have a focus on Local SEO, meaning they serve a local or hyper local market, one of the first things we do is optimize their Google My Business profile so it is set up for success.  In this article, I want to point out some of the...
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