Why Interlinking is important for SEO

As SEO continues to become more and more complicated the list of things that need to be done to get results seems to keep growing.  One thing that hasn’t changed is why interlinking is important for SEO. Generally, as an SEO company, we encourage clients to start with the basics and then build out from …

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The importance of retargeting with Facebook Ads

The Facebook Ads platform has become an increasingly complex beast and we all are looking to maximize our ad spend, as online advertising costs continue to increase year over year.  This is exactly why the importance of retargeting with Facebook Ads has become more and more important over the years. The idea of advertising is …

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WordPress Web Design vs other CMS platforms

WordPress began as a simple place to blog but has grown to a real web powerhouse over the years.  To date over 25% of all websites on the web are running on the WordPress CMS (content management system).  Needless to say that WordPress Web Design is one of the most in-demand web design skillsets in …

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The importance of a landing page with Google Ads

When running Google Ads for clients we often times find ourselves talking about putting together a landing page specifically for the Google Adwords campaign.  If you have experience with Google Ads, especially if you have worked with an agency, you have probably heard this before. This begs the question, why do you need a landing …

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Choosing the right platform for email marketing

Email marketing has been and is still an extremely powerful marketing arm, but no different than anything else if you are not using the right tool, the success of the task can be negatively affected.  When approached by clients about what platform is best for them there may be a different answer depending on what …

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Using a content silo for SEO

Using a Content Silo for SEO   Often times we find ourselves explaining to clients the concept of using a content silo for SEO. You have probably heard the expression “content is king” by now when people are speaking about digital marketing. Well, while there is some debate on how true this is, I can …

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Local SEO vs Organic SEO

When talking to business owners and organizational leaders about SEO many don’t know the difference between Local SEO vs Organic SEO, which is why one of the first questions we ask is “What do you think SEO is?”  While most people have a general understanding these days the responses we get are all over the …

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Choosing an offer for your Facebook ads

Before launching a Facebook Ads campaign for any client, one of the very first things we do is talk about what their offer will be. While this offer can be wildly different for different business types, your offer will make or break your online advertising campaigns. Think about when you are scrolling through your feed, …

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What to budget with Google Ads Campaigns

As an agency, we run Google Ads in tandem with SEO efforts for almost 100% of our clients. I have hit on the fact in previous articles that a solid Google ad campaign can help SEO efforts, so if you are attempting an SEO campaign for your business it is generally always a good idea …

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