PPC Agency San Diego (Google Adwords)
Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords’ system is partly based on cookies and keywords predefined by the advertisers. Web pages from Google and from partner websites are designed to allow Google to select and display the advertising copy selected. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income that is generated. If you’re a business in the San Diego area, Google ad words is a must for any effective search ranking for your business. Many business owners are not aware of the powerful tool that is Google Adwords. Thankfully, Local Blitz Marketing is here to help. We make it easy for any business to cost effectively bid on key search words that will boost your website in search rankings.
How does AdWords bidding work?
The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.
When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.
What is CPC?
CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.
Ad rank vs. Quality score
The ad rank is more significant to an advertiser because it determines how high on the page the advertisement will be displayed. Quality score, on the other hand, is determined by the relevance and usefulness to the searcher and is only a portion of the advertisement positioning process. As of 2013, Google’s Quality score has become more and more valuable as the average quality score has changed from a 7 to 5.
Keywords in AdWords are the words and phrases that advertisers bid on, in hopes that their advertisements will appear on the search engine results page (SERP) when people are searching for those products or services. For example, if you sell shoes online, you might bid on keywords like “Nike sneakers” and “penny loafers.” Keyword research is the process of using tools and data to determine which keywords are most likely to drive relevant traffic to your ads and your site.
Get specific about your target audience
When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
Only pay for results
You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.
Reach your marketing goals
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable “Call” button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:
- Take action on your website
- Visit your store
- Call your business
- Install your app
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results.
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
- Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
- Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
- Phrase Match: Your ad is shown for searches that match the exact phrase.
- Exact Match: Your ad is shown for searches that match the exact phrase exclusively.
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you’re willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.
So why use Local Blitz For Google Adwords Management San Diego?
It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google AdWords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on an ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specifically targeted visitors via Google AdWords.
So get in touch with Local Blitz Marketing today! We would love to help grow your business and drive traffic to your website. We are Adwords certified to get your site to rank in search engines!