Indianapolis PPC Marketing Agency
PPC stands for pay-per-click. PPC is an online advertising strategy in which advertisers pay search engine companies or other companies for displaying their ads. With this model, publishers only get paid if someone clicks on the ad. The result? A more effective marketing strategy which reduces costs and helps better manage an overall marketing budget.
What are the Benefits of PPC Ads
Because PPC works on a per click basis, publishers don’t have to allocate large amounts of money for ad spend. They only pay when someone clicks on the ad, but that’s not the only reason PPC is so beneficial. Effective PPC management services can boost online traffic and increase ROI at a much higher rate than other marketing tactics.
Other benefits include:
Improved Quality Score
When using Google, a Quality Score can help you measure the quality of your ad. The score is measured on a scale from 1-10 — the higher the score the more relevant your ad and landing page are.
The three main factors for determining QC are click through rate, ad relevance, and landing page experience. Running a PPC in conjunction with the Google Quality Score tool can dramatically improve all your campaigns while also reducing CPC (cost per click) and providing insight around your overall ad experience.
Higher Rate of Conversions
Unlike other types of campaigns, a PPC ad can help deliver fast, short-term results when it comes to getting more leads and to drive more traffic to your website.
Increases Brand Recognition
Because PPC marketing increases your visibility and remarkets your ad to relevant shoppers and web visitors, this tactic helps bring in quality leads who recognize your brand — because the more you appear, the more likely people are willing to make purchases and follow your content.
Targets Ideal Customers
Using keyword research you can better target your ads to reach your ideal potential customer. PPC ads can also be scheduled to be delivered based on your user demographics, which can help determine which hours, locations, and platforms they’re most likely to use.
Offers Valuable Metrics
Many PPC campaign platforms offer automated tools which are built in and allow you to measure critical data about your ad clicks and website traffic including:
Click through rate
Quality score, and more
With these tools in your arsenal, you can improve your search ads, create more compelling ads, and reach your short and long-term business goals.
Many types of advertising require you to pay the same amount for your advertising spot — no matter how many people (or how few) see it or interact with it. But with pay per click, you only pay when someone engages with your ad. And you can also set a budget ahead of time, so you don’t go over.
Indianapolis PPC Services | Why Choose Local Blitz As Your Indianapolis PPC Company?
Specializing in search-based marketing and advertising, Local Blitz is a digital marketing agency that is well versed in a wide array of social media advertising, PPC services, and web design.
The Local Blitz team, located in Indianapolis, Indiana, has deep expertise in SEO as well as the nuanced Google search requirements to help provide real results, drive traffic, increase sales. and lead to long-term client success.
The Local Blitz Approach to PPC Campaigns
The approach for managing your PPC advertising campaign will depend on your paid per click advertising objectives. Listed above is the most frequently used kind of service offered in PPC by the management of the company to its clients.
Step 1. Goal Setting
The first step in a successful PPC campaign is defining what your short and long-term goals are. This is critical when it comes to employing any kind of digital marketing services, and PPC is no different. Defining your goals will help us pinpoint the platforms and ad types that are best suited for your marketing needs.
Typically, the most common PPC goals include:
Increasing site traffic
Raising brand awareness
Step 2: Audience targeting
Understanding exactly who your audience is will help improve your conversion rates and deliver the results you’d like to see. Additionally, knowing the type of audience you need to target can help you best determine which advertising options you should invest in as well as the keyword research we’ll need to use.
Typically, your audience will fall under three main categories:
Transactional — those who want to make a purchase
Informational — those who want to learn more about a topic
Navigational — those in search of a certain resource
Our team can help determine your audience parameters so we can best tailor your PPC and Google ads in order to reach more customers.
Step 3: Landing page optimization
The most effective PPC management services understand the tie between audience targeting and landing page optimization. The more relevant a landing page is to a user’s search the more likely you’ll convince a visitor to stay on the pay, click through, and/or make a purchase.
We’re here to help make sure your landing pages are optimized so your visitors turn into high quality leads.
Step 4: Ad creation
Once you have your target audience set up and you’ve created and optimized your landing pages, we’re all set to start creating your ads.
Think of your ads as a bridge between your audience’s interests and your newly optimized landing pages. We can help develop copy, visual media and other elements to best optimize your ads.
Step 5: Analyze and optimize your PPC campaign strategy
Once your ad is up and running, the next step is analysis and optimization. Keep in mind, this is not a “one-and-done” activity. PPC agencies consider this a process, which often requires refinement and experimentation. Our analysis hinges on the identification of the specific keywords that will best achieve your campaign goals.
In addition, we also consider the follow factors:
Click-through rate (CTR): Determines the relevance of your ad content to your keywords and target audience.
Return on ad spend (ROAS): This is a bottom-line metric that evaluates the effectiveness of ad spend overall at driving financial goals.
Conversion rate optimization: An analysis of your conversion rate will determine if your ad spend may be better suited for different keywords.
Cost per click (CPC): This is the amount you’re willing to pay for the attention of a visitor. We can help you determine your ideal CPC as it fits with your overall goals.
Cost per acquisition (CPA): Indicates the strength/competitiveness of your keyword to help determine investment options.
Quality Score: Measures the effectiveness of several factors (ad relevance, landing page relevance, and click-through rate)
About Local Blitz
Local Blitz Marketing is a digital marketing agency focused on bringing value by building digital sales funnels for the companies that need it most….small and medium.
We are here as a resource for companies that are not large enough to have an internal digital marketing but understand the importance of digital marketing.
We have testimonials from satisfied clients in a variety of different niches — from real estate and automotive, to e-commerce and countless more — who truly stand behind the work we do. There are no short term goals, only long term strategies that actually work.