What Can You Use a Press Release For?

There are many opportunities to put out a press release for your business. Here are a few ideas:

1. Hiring a new employee
2. Getting a great review on Google, Yelp or another review platform
3. Winning an industry award
4. Making changes to your website
5. Buying new equipment for your business
6. Hitting sales goals in your business

10 Essential Pieces of Information Needed for a Press Release

1. What are you announcing (something new or recent)?
2. Name of the company, your title and years in business.
3. What are you selling or promoting? Why is it good? How is it different from others? What sets you apart?
4. A quote about your product or service. This is a good place to explain why people should buy or use it.
5. What do you want to accomplish? What are you about? This often makes a good body for the article.
6. Any validation or supporting facts or science behind what you’re launching? Facts and data are good to use.
7. Opinions can be used as quotes.
8. What makes you the authority? Schooling, qualifications, studies you’ve done and so on.
9. Sound as if you’re being interviewed.
10. How to contact you.

Want help writing and distributing a press release? Contact our team.