Reputation Defense | Reputation Management
Why Reputation Matters
- In a recent Nielsen Survey, 70% of people trust what they read on online at review sites such as Yelp and Google+ Local (Google Places).
- 77% of consumers always double check a business reputation before buying.
- 89% of consumers do additional research online before spending money on a product or service.
- 80% of consumers have changed their minds about buying based on negative information they have found online.
- The addition of an additional star on a Yelp review can increase your revenue by 9% or more.(BusinessWeek 2012)
- In a survey by Demand Force, it was found that the average consumer reads 10 reviews before making a buying decision. Having too few reviews is almost as bad as having bad reviews.
Our Reputation Marketing services can build your business the 5 star reputation you deserve. Positive reviews increase your sales conversion.
- Monitor Social Media Channels for negative remarks regarding your brand.
- Monitor search results for your brand.
- Provide social media and search engine brand reputation repair
We will build your online reputation via:
- Video Review Marketing
- Website Marketing
- Social Media Marketing
- Email Marketing
- Maps Marketing
Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (andweblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed. This is further explained in this front page article in the Washington Post.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
Social networking giant Facebook has been known to practice this form of reputation management. When they released their Polls service in Spring 2007, the popular blog TechCrunch found that it could not use competitors’ names in Polls. Due largely to TechCrunch’s authority in Google’s algorithms, its post ranked for Facebook polls. A Facebook rep joined the comments, explained the situation and that the bugs in the old code had been updated so that it was now possible.
Also until social sites like Facebook allow Google to fully spider their site then they won’t really have a massive effect on reputation management results in the search engine. The only way to take advantage of such site is to make sure you make your pages public.
It is suggested[who?] that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website