Our Approach to Google Ads Managment
At Local Blitz, we provide Google Adwords Management, now know as Google Ads for a variety of different business niches, with a host of different objectives. Our approach to managing Google Ads is very straightforward, let the data tell us what to do. The Google Adwords platform can be rather complicated when you start to dig in and there are a variety of different data points that must be addressed in order to create a successful long-term campaign.
While there are many different considerations for properly optimizing a Google Adwords campaign some of the types of things that we keep a pulse on are Google Ads Quality Scores, top converting keywords and display websites, bidding strategies, and ultimately getting our clients the highest level of results at the lowest advertising cost that is realistic in their particular niche.
Our team is highly trained in Google Adwords Management and some team members have been working in the platform for over a decade. Our philosophy with Google Ads is to double down on what is working and keep testing new ideas, like ad copy, keyword placements, and display placements. Again, we have found that if we aanalyze the data it always tells us what to do, but it takes a keen eye and some know-how to maximize the success of a campaign, which is something we do for clients every single day!