Facebook

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Facebook Retargeting: How to Set Up Meta Retargeting Ads for a Local Business

Facebook retargeting is showing Meta ads on Facebook and Instagram to people who already know your business: people who visited your website, are on your customer list, or engaged with your videos, Page, Instagram account or lead forms. It works through custom audiences built from the Meta Pixel, the Conversions API and your own data.

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Types of Facebook Ads: Formats, Objectives and What Works for Local Businesses

The main types of Facebook ads are image, video, carousel and collection ads, along with Instant Experiences, lead ads, click-to-message ads and Advantage+ catalog ads. They run across Facebook, Instagram and other Meta placements such as Feeds, Stories and Reels, and each format suits a different goal. Choosing a format is only half the decision.

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What to expect – Facebook Advertising in 2017

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] We do a TON of Facebook advertising for our own projects and for clients alike.  The one thing that I can say is that it is certainly a moving target.  Even as a professional, seems that everytime I login I can’t find something that I

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