Overview When setting up your Google Ads, you’ll have to consider whether your strategy will include Broad Match keywords or Exact Match keywords. There are advantages and disadvantages to both types and deciding which to use will depend on the goals of your business. Proper keyword research is only the first step, as you have …
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_post_title _builder_version=”3.0.92″ title=”on” meta=”off” author=”on” date=”on” categories=”on” comments=”off” featured_image=”on” featured_placement=”below” text_color=”dark” text_background=”off” /][et_pb_text _builder_version=”3.0.92″ background_layout=”light”] The internet is wealthy with information, with all degrees of accuracy and inaccuracy. Google and other search engines are constantly updating their search algorithms to improve the accuracy of our simple searches, to bring each of us the …
