Keyword Research

How do Google Ads Work?

Get in touch to get started today. Google Ads allow you to direct high quality traffic to your website by leveraging popular search terms and location. By using real time data and behavioral insights from potential customers, Google Ads can help you connect with potential customers in search of what you have to offer. They

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Broad Match vs Exact Match Keywords

Keyword Research

Overview When setting up your Google Ads, you’ll have to consider whether your strategy will include Broad Match keywords or Exact Match keywords. There are advantages and disadvantages to both types and deciding which to use will depend on the goals of your business. Proper keyword research is only the first step, as you have

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Research Tips for Small Business Owners

General, Keyword Research, Lead Generation

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