Google Adwords

Google Ads keyword research 101

Google Ads keyword research can be crucial in dictating whether or not your search advertising campaign is a success or a failure.  The keyword research done at the start of a campaign will ultimately control many different factors in your campaign such as the cost of advertising and also whether or not your Google Ads …

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The importance of a landing page with Google Ads

When running Google Ads for clients we often times find ourselves talking about putting together a landing page specifically for the Google Adwords campaign.  If you have experience with Google Ads, especially if you have worked with an agency, you have probably heard this before. This begs the question, why do you need a landing …

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What to budget with Google Ads Campaigns

As an agency, we run Google Ads in tandem with SEO efforts for almost 100% of our clients. I have hit on the fact in previous articles that a solid Google ad campaign can help SEO efforts, so if you are attempting an SEO campaign for your business it is generally always a good idea …

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Google Display Ads Example

Google Display Network – In Market Ads

Google Display Network – In Market Ads We talk to lots of people every day about Digital Marketing and Advertising. Typically most people are all about Facebook (which by the way is great!), but I rarely if ever hear clients talk about wanting placements on Google Display Network. Why is this? Well, my theory is …

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Google Grants – 10K in advertising for non-profits

Check out Google Grants $10K in Google AdWords Credit for 501(c)3! A win – win for Google and non-profits! Many that are 501(c)3 are applying for Google Grants – which is Google’s way of supporting non-profits by giving them $10K in advertising money on their VERY powerful platform Google Adwords.  While not everyone is accepted if …

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The Most Expensive Google Adwords Keywords

How Does Google Adwords Work?

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