What Does PPC Mean? PPC stands for Pay-per-Click, which is an online advertising strategy where advertisers pay search engine companies or other companies for displaying their ads. Using this model, ad publishers are only paid only if and when someone clicks on the ads, making it more effective at reducing the cost of a PPC …
How to Track Ad Performance for a Service-Based Business Intro Our SEO agency works with a variety of different businesses ranging in size and niche. One of the most common types of campaigns we work on though is for service-based businesses. Whether you’re only running Google ads, or launching a full press effort in …
Google Ads – How to track ad performance for a service based business Read More »
The streaming music industry is heating up in the US, with over half of US consumers estimated to access online radio services on a weekly basis in 2017, according to a new survey from Edison Research. In fact, the survey estimates that 148 million people used online radio each week in early 2017, an important milestone …
Facebook Video Advertising is the here and now. Learn how Facebook is competing with Youtube for video views.
CPA: cost per acquisition—The average amount you’re paying for each new customer you gain through a given campaign CPC: cost per click—The average amount you’re paying each time someone clicks on an ad in a given campaign CPE: cost per engagement—The average amount you’re paying for each customer interaction with a given campaign, whether that …
