How to Track Ad Performance for a Service-Based Business Intro Our SEO agency works with a variety of different businesses ranging in size and niche. One of the most common types of campaigns we work on though is for service-based businesses. Whether you’re only running Google ads, or launching a full press effort in …
Google Ads – How to track ad performance for a service based business Read More »
As an agency, we run Google Adwords Campaigns in tandem with our SEO efforts for just about every single client we work with. Reason being, no different than most things in life, diversification is key to get long term results. When creating search-based lead generation campaigns for clients, the more page placements we can get …
What is a Google Ads Quality Score and Why is It Important Read More »
LinkedIN Advertising 101 Every online advertising platform has advantages and disadvantages. Running a LinkedIN Advertising campaign is no different. This particular article is meant as a 101 – so if you are an online advertising pro, this may not be the one for you. However, if you are looking to get your feet wet with advertising on …
The streaming music industry is heating up in the US, with over half of US consumers estimated to access online radio services on a weekly basis in 2017, according to a new survey from Edison Research. In fact, the survey estimates that 148 million people used online radio each week in early 2017, an important milestone …
Facebook Video Advertising is the here and now. Learn how Facebook is competing with Youtube for video views.
CPA: cost per acquisition—The average amount you’re paying for each new customer you gain through a given campaign CPC: cost per click—The average amount you’re paying each time someone clicks on an ad in a given campaign CPE: cost per engagement—The average amount you’re paying for each customer interaction with a given campaign, whether that …
