What Does PPC Mean? PPC stands for Pay-per-Click, which is an online advertising strategy where advertisers pay search engine companies or other companies for displaying their ads. Using this model, ad publishers are only paid only if and when someone clicks on the ads, making it more effective at reducing the cost of a PPC …
How to maximize the reach of your Google business profile. For those of us serving local markets, the Google business profile may be the most powerful weapon in your search arsenal. Formally known as Google my business, Google business profile tends to be a lead generating machine for service-based clients and others that are approaching …
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An SEO company helps you reach more customers, build better marketing plans, and hit your sales goals. SEO, or “search engine optimization” leverages search engine data to understand your clients’ interests and behaviors. By tracking what potential customers are looking for on websites like Google, an SEO company can help you determine which offers, blog …
While there is a lot that goes into an SEO strategy, link building and offpage SEO are incredibly important and arguably more complicated than some other aspects of Search Engine Optimization. Often times, this is the part of the puzzle that we get the most questions about from clients. So this begs the question, how …
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_post_title _builder_version=”3.0.92″ title=”on” meta=”off” author=”on” date=”on” categories=”on” comments=”off” featured_image=”on” featured_placement=”below” text_color=”dark” text_background=”off” /][et_pb_text _builder_version=”3.0.92″ background_layout=”light”] The internet is wealthy with information, with all degrees of accuracy and inaccuracy. Google and other search engines are constantly updating their search algorithms to improve the accuracy of our simple searches, to bring each of us the …
Everybody deserves a fast web experience. Some of the following tips are implemented well by SEOmoz, but I will explain them anyway because of their general usefulness. “Experiments demonstrate that increasing web search latency 100 to 400ms reduces the daily number of searches per user by 0.2% to 0.6%. Furthermore, users do fewer searches …
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[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.91″ background_layout=”light”] What is Geotagging? Geotagging is the process of adding geographical information like GPS coordinates and location name to a photo’s metadata. When you geotag photos, the photo’s information is stored in the image’s “EXIF data”, along with time, date, the lens type, focal length and shutter speed which are also …
This video from Shopify, the popular ecommerce platform, has great tips on building business’ network of Instagram followers. These general tips can help you build an audience so that your social media campaigns have a greater, more valuable reach.
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Utilize Twitter to Grow Your Audience We have all heard the famous line “if you build it they will come”. Although it’s a great movie line, it’s a terrible marketing plan. To succeed online in today’s tech crazed society, you have to create content that ignites and engages an audience. However, if you don’t have …
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