What Does PPC Mean? PPC stands for Pay-per-Click, which is an online advertising strategy where advertisers pay search engine companies or other companies for displaying their ads. Using this model, ad publishers are only paid only if and when someone clicks on the ads, making it more effective at reducing the cost of a PPC …
How to maximize the reach of your Google business profile. For those of us serving local markets, the Google business profile may be the most powerful weapon in your search arsenal. Formally known as Google my business, Google business profile tends to be a lead generating machine for service-based clients and others that are approaching …
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An SEO company helps you reach more customers, build better marketing plans, and hit your sales goals. SEO, or “search engine optimization” leverages search engine data to understand your clients’ interests and behaviors. By tracking what potential customers are looking for on websites like Google, an SEO company can help you determine which offers, blog …
This video from Shopify, the popular ecommerce platform, has great tips on building business’ network of Instagram followers. These general tips can help you build an audience so that your social media campaigns have a greater, more valuable reach.
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