When it comes to digital marketing, two of the most common—and most powerful—strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. At Local Blitz, we specialize in both, and we know that clients often have important questions about how these services work, what to expect, and how to measure success.
To help you feel confident in your digital marketing decisions, we’ve compiled answers to the most frequently asked questions about our SEO and PPC services. Whether you’re just exploring these options or actively comparing providers, this guide will help you understand how our process works and why it’s designed for long-term results.
SEO FAQs
1. What is SEO and why does it matter?
Answer: SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. When done right, SEO helps your site appear higher in search results for relevant keywords, which drives organic (unpaid) traffic to your site. It’s essential because more visibility means more potential customers finding your business online—without relying solely on paid advertising.
2. How long does it take to see results from SEO?
Answer: SEO is a long-term strategy, and results typically begin to show within 3 to 6 months, depending on the competitiveness of your industry and the condition of your current website. While SEO takes time, the benefits are compounding and long-lasting, making it one of the best investments for sustainable growth.
3. What does your SEO process include?
Answer: Our SEO process includes technical site audits, keyword research, on-page optimization, content strategy, backlink development, and monthly reporting. We customize each campaign based on your goals and market, ensuring that every element works toward improving your rankings and driving qualified traffic.
4. Do you offer local SEO?
Answer: Yes. We have extensive experience in local SEO, helping businesses rank in Google’s local pack, map listings, and local search results. This includes optimizing your Google Business Profile, building citations, and targeting location-specific keywords to drive nearby customers to your business.
5. How do you measure SEO success?
Answer: We measure success by tracking keyword rankings, organic traffic, user behavior, and conversions. Monthly reports break down your performance with real data, and we use this information to continuously refine the strategy. Success isn’t just about more traffic—it’s about attracting the right traffic that leads to action.
PPC FAQs
1. What is PPC and how does it work?
Answer: PPC, or Pay-Per-Click advertising, is a form of online advertising where you pay each time someone clicks on your ad. It’s commonly used on platforms like Google Ads and Facebook Ads. PPC is great for generating immediate traffic, leads, or sales and allows precise targeting based on keywords, demographics, and user behavior.
2. How quickly can I see results from a PPC campaign?
Answer: Unlike SEO, PPC can deliver immediate results. Once your campaign is live, ads can begin appearing right away, often generating traffic the same day. However, performance usually improves over the first few weeks as we gather data and refine the campaign through optimization.
3. What platforms do you manage PPC campaigns on?
Answer: We manage PPC campaigns on a variety of platforms, including Google Ads (Search, Display, Shopping), Microsoft Ads, Facebook and Instagram Ads, and LinkedIn Ads. The right platform depends on your business goals and where your target audience spends time online.
4. How do you optimize PPC campaigns?
Answer: We constantly monitor and optimize campaigns by adjusting bids, improving ad copy, refining keyword targeting, testing landing pages, and eliminating low-performing elements. Our goal is to increase ROI by lowering cost-per-click and improving conversion rates over time.
5. What’s included in your PPC management service?
Answer: Our PPC management includes keyword research, ad creation, account setup, conversion tracking, A/B testing, budget management, and detailed monthly reporting. We provide full transparency and collaborate with you on goals, target audiences, and budget recommendations.
General Questions About SEO and PPC
1. Should I invest in SEO, PPC, or both?
Answer: The right answer depends on your goals and timeline. SEO is ideal for long-term, sustainable growth, while PPC is perfect for immediate visibility and lead generation. Many businesses find that a combined approach works best—PPC brings quick wins while SEO builds lasting momentum. At Local Blitz, we tailor your strategy to get the most out of both channels when appropriate.
2. How do I know which service is delivering results?
Answer: We track performance across both SEO and PPC campaigns individually, using clear metrics like traffic source, keyword rankings, conversions, and cost-per-lead. Monthly reports and review calls help you understand what’s working and where to optimize further.
3. Can I pause a campaign if needed?
Answer: Yes. Both SEO and PPC campaigns can be paused or scaled based on your business needs. However, it's important to understand that SEO momentum can be lost if a campaign is paused too long. With PPC, ads stop as soon as the campaign is paused and can be restarted quickly.
4. What kind of communication can I expect?
Answer: We pride ourselves on clear and consistent communication. You'll receive monthly performance reports and have access to regular check-ins with our team. Whether you have a quick question or want to strategize for the next quarter, we’re always available to collaborate.
Still Have Questions?
If you didn’t see your question answered here, we’d love to hear from you directly. Every business is unique, and we’re happy to provide custom insights and recommendations based on your specific goals.
Contact us today to schedule a consultation or learn more about how our SEO and PPC services can help grow your business.