What is the advantage of using a Google Trusted Photographer?
It's no big secret now that Google is a constantly changing machine! This being known, one of the newest SEO tricks out there is to use a Google Photographer for your Google Business View photos. There are a variety of different opinions on this topic, but the data is showing that using a Google Trusted Photographer has a multitude of different advantages, both for SEO and just in a general branding sense.
So the typical question is "Why would I hire someone to take photos of my business? I can do that!" While this is very true, there is a reason that people hire professionals to do a variety of different tasks that they may be able to do themselves. This one is not any different, and I will explain why.
Why a Google Trusted Photographer?
There are a variety of reasons to use a Google Photographer for your Google Business View Photos. First and foremost, quality! If you have someone inside your business taking 360 photos you want to ensure that it is someone that has experience creating great images for other businesses and will, in turn, do the same for you. Did you know that in order to become a Google Photographer, you must have 50 shoots under your belt? Can't be a rookie here! If you want to learn more about what it takes, read the Google Trusted Photographer requirements straight from Google.
In addition to the benefits of using a professional, you may also get some SEO benefits by using someone that Google actually trusts. In this scenario, these photographers are most likely Google Local Guides and that is something that Google likes :). If they come to take photos of your business and they post the photos through their profile it is likely that there will be some SEO benefits due to the authority of their profile and how many pics they have taken already. Google Photographer is the here and now for SEO, this is an easy gain for your business and typically not very expensive