Local Blitz – San Diego SEO Experts!
What does it actually mean to be an “SEO Expert”?
Well if you Google “how long does it take to become an expert at something”, you will quickly see that the general consensus is around 10,000 hours of practice. Here is one example. That's A LOT of hours! So how is it that there seem to be soo many “Seo Experts” running around these days?
We will tell you a secret, that probably isn't soo secret. Most people that are claiming to be experts just are not experts. They either re-sell other peoples services or are just good salespeople themselves that like to toy around with other peoples time and money. For the sake of example, if using the 10,000-hour rule to become a San Diego SEO expert, would require 4.8 years of experience in the field. Not a lot of people have that. This is assuming a 40 hour work week over 52 weeks a year.
So why is Local Blitz an actual “SEO expert”. We were founded in 2009, now moving into our 9th year learning, failing, and finally succeeding at SEO. It gets more complicated by the day and there are a TON of good people in the industry, but many that position themselves as “SEO experts” simply are not….we are still learning every day and have almost a full decade in!
What Does an “SEO Expert” Actually Do?
- Every SEO project should start with extensive keyword research with professional tools. Otherwise, it is just guesswork.
- You should be looking at the competition of keywords, search volume associated with those keywords, and LSI options.
- On page Optimization
- At Local Blitz, we always say that On Page Optimization is the foundation of the house you are about to build. Any SEO expert should be VERY versed in On Page Optimization. If this is not one of the first things they are doing…they are not even an seo rookie, let alone and SEO expert.
- Content Marketing
- Not all content is created equally! Your content marketing strategy should include a real plan to go after new keywords, while also adding value to your client base during the process. The days of keyword stuffed articles are WAY gone. Google is way to smart for this now and you will never compete with basic content and no plan.
- Link Building
- This is something that can go terribly wrong. A San Diego SEO expert should have a solid strategy to build links both inbound and outbound from your digital assets. We will spare you the horror stories, but you should ask questions here and lots of them.
- Social Signals
- Obviously, social media is here to stay and aside from social media marketing and advertising, there are serious SEO benefits to a good social strategy. Ask your SEO expert, what the plan is for social as it relates to SEO. Any SEO expert shouldn't skip a beat there!
- All this above doesn't matter much unless leads and sales are coming in, right? Otherwise, who cares about all this. There should be a solid strategy to track lead sources and all key metrics for your project. This is where the real
- Always Learning!
- Seo Expert San Diego should be someone who is always learning. This industry changes FAST, and you need someone on your side who can keep up!
The Mysterious “Search Algorithms” and How SEO Experts Can Help!
First, we must mention that although Google takes more than the lions share of the search volume there are other search engines like Bing. A quality SEO program should focus on gaining traffic wherever traffic exists. With that in mind, if you have hired an SEO expert, there should be a cover all strategy to get search volume from all search engines.
What should your SEO expert know about algorithms?
- The most recent updates to Google Algorithms
- How to recover a penalized site
- What the “buzz” is about upcoming changes – they are normally right
- Any new considerations to the SEO world as it relates to Local, Regional, National and International SEO
- Also – they should not have every awnser…if they do they are probably lying to you!
Other Considerations to Make Sure You Have an SEO Expert
What are they doing for CRO (Conversion Rate Optimization)
Although for most SEO people this is outside the scope of deliverables it is VERY important! Without conversions, who cares how much traffic is coming to your site?!?! With the exception of those selling ad space, most businesses are looking to make sales as a result of the traffic coming to their site. Truly savvy SEO pros are using heatmaps and screen recording software to see how users are interacting with your site. Without this data, you could be sacrificing a lot of sales as a result and not maximizing the effectiveness of your SEO!
What is the process for SEO outreach?
True SEO is not about building a bunch of bad links that get the site up in search engines and then make it crash when the next algorithm update comes. If you are really dealing with a San Diego SEO expert, there should be a strategy for quality link building through outreach or other means. Otherwise, you may end up with a bunch of bad links pointing to your site without even knowing….again we will save you the horror stories there 🙂