Understanding Key Metrics: What We Report and Why

When it comes to digital marketing success, data is the backbone of every decision we make at Local Blitz. Without tracking the right metrics, it’s impossible to understand what’s working, what’s not, and where your ROI is coming from. That’s why reporting is a core part of our SEO, PPC, and overall digital strategy services.

But not all metrics are created equal. In this blog post, we’ll break down the key metrics we report, why we focus on them, and how they help drive smarter marketing decisions that lead to real business growth.

Why Metrics Matter in Digital Marketing

Digital marketing isn’t a guessing game. Every campaign we manage—whether it's SEO, Google Ads, Facebook Ads, or email marketing—is guided by performance data. Reporting on that data isn't just about accountability; it's about optimization.

At Local Blitz, we believe transparency and communication are critical. Our clients know exactly what’s being done, how it’s working, and what to expect next. That level of clarity helps build long-term partnerships, not just one-time results.

What We Report: The Most Important Metrics

Depending on your campaign goals, the metrics we track may vary slightly. But across the board, we focus on KPIs (Key Performance Indicators) that reflect both visibility and business outcomes.

1. Organic Traffic

For SEO campaigns, organic traffic is a primary indicator of success. We monitor the number of users landing on your website through non-paid search results. Tracking organic traffic over time shows how well your content and keyword strategy are performing.

2. Keyword Rankings

Search engine rankings still matter, especially when they correlate with high-value, conversion-focused keywords. We report on where your most important keywords are positioned on Google and how those rankings change month to month.

3. Conversion Tracking

Traffic alone isn’t enough. That’s why we prioritize tracking conversions—whether that’s form fills, phone calls, purchases, or any other action that drives your business forward. We help define what a “conversion” means for your brand and measure it accurately.

4. Click-Through Rate (CTR)

CTR measures how many people saw your ad or listing versus how many clicked it. Whether it’s from a Google Ad or an organic search result, a strong CTR tells us your messaging is resonating with your target audience.

5. Bounce Rate & Time on Site

These metrics help us understand user engagement. A high bounce rate might suggest that visitors aren’t finding what they need, while a longer time on site usually means your content is delivering value. These insights can influence both SEO and website design decisions.

6. Cost Per Click (CPC) and Return on Ad Spend (ROAS)

For paid campaigns, cost-efficiency is crucial. We track CPC to monitor how much you’re spending per click, and ROAS to calculate how much revenue you're earning compared to your ad spend. These numbers help us fine-tune your budget for maximum ROI.

7. Impressions and Reach

While impressions aren’t always a direct driver of leads, they give context to how visible your brand is across platforms. If your goal includes brand awareness, impressions and reach will be important KPIs to follow.

How We Present Reports

At Local Blitz, we tailor our reporting dashboards to each client’s needs. We use real-time analytics platforms, including Google Analytics, Google Search Console, and custom dashboards, to present performance data in a way that’s clear, digestible, and actionable.

We also include written insights, so you’re not just looking at numbers—you’re getting a narrative. We explain what’s happening, why it matters, and what steps we’re taking next. That means no fluff, no filler—just honest performance data and strategic recommendations.

Reporting Cadence: How Often You’ll Hear from Us

We typically provide reporting on a monthly basis, which aligns with most digital marketing campaign cycles. However, for PPC and high-velocity campaigns, we may provide more frequent updates to ensure decisions are made quickly based on up-to-date data.

Every report is followed by a conversation. Whether it’s a scheduled call or a quick Zoom meeting, we’ll walk you through the highlights, answer your questions, and plan for the next steps. Our goal is to make sure you’re never left in the dark.

The Bigger Picture: Using Metrics to Drive Strategy

Metrics aren’t just for tracking—they’re for decision-making. When we see what’s working, we double down. When something underperforms, we pivot. That ongoing analysis is what keeps your digital marketing agile, efficient, and constantly improving.

By focusing on key metrics that align with your goals, we help you get the most out of every dollar you invest in marketing. And by reporting consistently, we ensure you always know where you stand—and where you’re headed next.

Let’s Talk About Your Metrics

If you’re tired of vague reports and marketing fluff, let’s talk. At Local Blitz, we pride ourselves on being data-driven and results-focused. We help businesses across industries make sense of their digital performance and translate insights into outcomes.