Nick Bennett

Google Ads – What are home service ads?

What are home service ads? Home service ads are being slowly rolled out by Google and are generally part of their search advertising platform.  These ads are starting to take over some prime search placements on keywords related to certain industries. For instance, in some markets, Google has rolled out home service ads for the …

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Are Social Signals still important for SEO?

As of today, there are about 520 different factors Google looks at when it decides what it will and won’t serve you for a particular search query.  What’s among those 520 factors? You guessed it: social signals. Of course, social signals and social media still play a role in SEO, but you may be wondering …

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Types of Link Building

While there is a lot that goes into an SEO strategy, link building and offpage SEO are incredibly important and arguably more complicated than some other aspects of Search Engine Optimization.  Often times, this is the part of the puzzle that we get the most questions about from clients. So this begs the question, how …

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Broad Match vs Exact Match Keywords

Overview When setting up your Google Ads, you’ll have to consider whether your strategy will include Broad Match keywords or Exact Match keywords. There are advantages and disadvantages to both types and deciding which to use will depend on the goals of your business. Proper keyword research is only the first step, as you have …

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Google Ads – How to track ad performance for a service based business

How to Track Ad Performance for a Service-Based Business   Intro Our SEO agency works with a variety of different businesses ranging in size and niche. One of the most common types of campaigns we work on though is for service-based businesses. Whether you’re only running Google ads, or launching a full press effort in …

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Where does SEO pricing come from?

As an SEO company and digital marketing agency we often times get questions about SEO pricing and where it comes from. Established in 2009, as an SEO agency we have talked to hundreds if not over a thousand people all with unique businesses and unique needs that have a variable level of experience when it …

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SEO Keyword Research – Where to Start and Why

SEO Keyword Research At the start of any SEO campaign worth its weight, you will find yourself talking about SEO Keyword Research. For those that don’t have much SEO experience keyword research is simply the task of deciding what keywords and search terms will be beneficial for you to pursue with your SEO efforts. Depending …

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Google Ads keyword research 101

Google Ads keyword research can be crucial in dictating whether or not your search advertising campaign is a success or a failure.  The keyword research done at the start of a campaign will ultimately control many different factors in your campaign such as the cost of advertising and also whether or not your Google Ads …

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How PPC and SEO work together

With people new to SEO, I find myself often times explaining how PPC and SEO work together.  The reality of the situation is the Google Ads and Organic results both have a direct effect on one another.  While many people looking for an SEO company are simply looking for Local and Organic SEO results, running …

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Gaining Inbound Links for SEO

SEO has becoming an increasingly complex topic and gaining inbound links for SEO can be tough.  The days of black hat tricks to gain inbound links have mostly passed, emphasis on mostly. For the sake of this article, we are going to be focusing on what we call “offpage” SEO which means when we are …

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