Overview When setting up your Google Ads, you’ll have to consider whether your strategy will include Broad Match keywords or Exact Match keywords. There are advantages and disadvantages to both types and deciding which to use will depend on the goals of your business. Proper keyword research is only the first step, as you have …
How to Track Ad Performance for a Service-Based Business Intro Our SEO agency works with a variety of different businesses ranging in size and niche. One of the most common types of campaigns we work on though is for service-based businesses. Whether you’re only running Google ads, or launching a full press effort in …
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As an SEO company and digital marketing agency we often times get questions about SEO pricing and where it comes from. Established in 2009, as an SEO agency we have talked to hundreds if not over a thousand people all with unique businesses and unique needs that have a variable level of experience when it …
SEO Keyword Research At the start of any SEO campaign worth its weight, you will find yourself talking about SEO Keyword Research. For those that don’t have much SEO experience keyword research is simply the task of deciding what keywords and search terms will be beneficial for you to pursue with your SEO efforts. Depending …
Google Ads keyword research can be crucial in dictating whether or not your search advertising campaign is a success or a failure. The keyword research done at the start of a campaign will ultimately control many different factors in your campaign such as the cost of advertising and also whether or not your Google Ads …
With people new to SEO, I find myself often times explaining how PPC and SEO work together. The reality of the situation is the Google Ads and Organic results both have a direct effect on one another. While many people looking for an SEO company are simply looking for Local and Organic SEO results, running …
SEO has becoming an increasingly complex topic and gaining inbound links for SEO can be tough. The days of black hat tricks to gain inbound links have mostly passed, emphasis on mostly. For the sake of this article, we are going to be focusing on what we call “offpage” SEO which means when we are …
At the start of any SEO campaign, solid keyword research is a must. This article is meant to outline keyword research for SEO, where to start and why. There is a plethora of information floating around and many business owners these days have at least passive experience with SEO, however, I see the same mistakes …
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As SEO continues to become more and more complicated the list of things that need to be done to get results seems to keep growing. One thing that hasn’t changed is why interlinking is important for SEO. Generally, as an SEO company, we encourage clients to start with the basics and then build out from …
The Facebook Ads platform has become an increasingly complex beast and we all are looking to maximize our ad spend, as online advertising costs continue to increase year over year. This is exactly why the importance of retargeting with Facebook Ads has become more and more important over the years. The idea of advertising is …
