Behavioral Targeting – How to Optimize Your Campaigns Behavioral Targeting is a great way to make sure your marketing messages are reaching the right people at the right time. It helps to identify which types of behavior are triggering the most conversions, and then target those people with specific ads. But a successful behavioral targeting …
What are the different types of SEO techniques? We are often asked about what all goes into creating an SEO strategy and the answer is always the same, “it depends”. In order to put together a search engine optimization strategy that will actually garner results for a client we need to understand exactly what type …
What are the benefits of an SEO service? As a marketing agency with a specialty in SEO, we get asked the question often about the benefits of working with an SEO agency like us as opposed to other options like DIY or cheap SEO services. We love this question simply because it gives us an …
What is an SEO agency and what do they actually do? Search engine optimization or SEO Defined After over a decade of operating an SEO company, one thing is clear. The vast majority of people that we speak with on a weekly basis don’t truly understand what SEO is and particularly have no idea what …
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What is WordPress? WordPress is one of the most popular web hosting services out there. It’s a multi-faceted, open source software and content management system (CMS) which allows you to create and host websites. But did you know WordPress.org and WordPress.com are two WordPress sites altogether? WordPress.org allows you to have full control over the …
Does Web Design Require Coding? Let’s cut right to the chase: today, pretty much everyone can build websites without needing to write code or learn a programming language, like html css, java, or python. A CMS, or content management systems (like WordPress) has completely removed the need for coding skills and fullstack developers by using …
What Is The Best Website CMS? Content management systems (CMS) are computer software applications that manage the creation or management of digital content. Most CMS applications enable users to easily create and optimize a website without the need for any specialist technical knowledge. But what is the best website CMS? There are a lot of …
What is UX Design? User Experience Design, or UX design, relates to analyzing and enhancing the consumer experience. More specifically, UX design focuses on the interactions among users of a given product or service, especially those online — like websites and mobile apps. Think about the last time you went to a website, used an …
What Does PPC Mean? PPC stands for Pay-per-Click, which is an online advertising strategy where advertisers pay search engine companies or other companies for displaying their ads. Using this model, ad publishers are only paid only if and when someone clicks on the ads, making it more effective at reducing the cost of a PPC …
Tips for Speeding Up Your Website You may not realize it, but the time it takes for your website to load can impact your SEO ranking and conversion rates. Consequently, it’s worth the effort to measure and assess your website speed on a regular basis. Luckily there are several free tools available online to help …
