25 shocking statistics that show why you need to be using VIDEO Press Releases now!

Wonder why you need to start using VIDEO press releases now? Here are 25 brilliant reasons!

1. Videos Increase People’s Understanding Of Your Product Or Service by 74%
2. YouTube Is The #2 Search Engine In The World and it’s results are also on the #1 search engine Google!
3. One Third Of All Online Activity Is Spent Watching Video
4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month.
5. Every Day 100 Million Internet Users Watch An Online Video.
6. 50% Of Users Watch Business Related Videos On YouTube Once A Week
7. 75% Of Users Visit The Marketer’s Website After Viewing A Video
8. 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week
9. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
10. 80% Of Internet Users Remember The Video Ads They Watch Online
11. 26% Of Internet Users Look For More Information After Viewing A Video Ad
12. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
13. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
14. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
15. Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos
16. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
17. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
18. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
19. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
20. In 30 Days More Video Content Is Uploaded  Than All Three Major U.S. T.V.  Networks Combined Have Created In 30 Years!!!!
21. 90% Of Users Say That Seeing A Video About A Product Is Helpful In The Decision Process
22. 45.5% Of Internet Users View At Least One Video Online Over The Course Of A Month
23. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes
24. 72 Hours Of Video Are Uploaded To YouTube Every Minute
25. An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96% 

Look What Happens When You Are Not Mobile Friendly

Traffic Loss Due to Not Being Mobile-Friendly

DomainMobile SEO Visibility actualloss in percentRatio Mobile vs Desktop

7 Insider Tips on How to Write a Effective Video Press Releases

How do I write a press release that is going to really get some traction?” We hear this question on a daily basis, and when writing a press release is certainly one of the most important you can ask. Here is a step by step guide listing the seven essential factors for writing a great press release.

1) Headline

Writing an effective headline is the most important part of writing a great press release. If we had to break down the parts of a press release into percentages based on importance, the headline would be 70 percent! When a journalist or reader is searching through a sea of competing headlines, all vying for their attention, the PR with the most engaging title and the best hook wins.

Here are a few tips for writing a winning headline.

Keep it short and to the point. The service we use has an 80 character limit. It must be engaging and capture the reader’s attention without sounding like a pitch or advertisement. ALWAYS write for the reader and not for the search engines. If you have key phrases that you would like to place in the headline that’s fine, but only if it is written for the reader and does not sound contrived or artificial. Keep ‘em wanting more. A great headline makes the reader want to continue and read the rest of the release. If you are having trouble coming up with headlines and/or reasons to write your release, go here and check out our free download -> “108 Brilliant Ideas for Writing Super Effective Press Releases.“

2) Summary

Basically, the summary tells the reader what the rest of your release is about. A lot of times the headline and summary are the only things displayed on a syndication channel, so those should be your best, most engaging sections. Also, since those may be the only two sections displayed, it is a great idea to put a link to your site at the beginning of a summary.

Here are a few tips for writing a brilliant summary.
Keep it short and sweet, around 3-4 sentences. The summary is a good place to include a key phrase, but ONLY IF IT APPEARS NATURAL. Add a link to your site at the beginning or end of your summary. Be sure to mention the focus of the release, whether it’s about you or your business.

3) Quotes

Quotes are a good way to build authority and help build your brand. If a reader sees a quote from you then they are instantly assuming you are a credible source. Or, if you quote someone famous or an authority in their field then you are connected to them by proxy. Keep your quotes short and to the point, 1-2 sentences max.

4) The Body

This is the “meat and potatoes” section of the release and where you have the chance to tell your reader what the release is about. A good, standard practice is to use the opening paragraph to tell the who, what, where, when, why and how of the story. Journalist are used to looking for this at the beginning of the body and will usually scan the first few paragraphs looking for specifics that can be used to craft their story.

Here are some tips to help with writing a compelling body.

Make sure your info is factual and not just unsubstantiated claims. Keep points short and relevant. If you have several, use bullet points or numbers. The more the better, as it will help support your position. Use the last paragraph to support the general release. Also it can be used to give the reader a link to more information.

5) Video release script

Since all of our releases are made into video news releases, we have added a great new feature! We found that just reading a traditionally written press release in front of the camera sounded unnatural. The whole point of adding a video feature to our service was to make your press release more engaging and increase distribution point options. If your video release is exactly the same as your written press release, and the anchor sounds awkward, then your total PR package will lose its appeal. So, in addition to the body section of our submission process, we have added a second section where you can write a video script with more natural language intended for viewing, instead of reading.

Here are some tips for writing an engaging video script
Think of the video release as a conversational summary of your written release. Write the script the same way you would tell someone what your press release was about verbally.
Keep it short and sweet, around 250 – 300 words, and always read it out loud to yourself before you submit it! Trust me, it helps. Write to keep viewers engaged. Remember, they will be watching this part of the release instead of reading it. So take a cue from television news instead of newspapers. Don’t insert links into the video script section. The viewers will be prompted to check out the full written release below the video. Use the video to prompt viewers to take action and get excited about the written press release.

6) Some common mistakes and things to be aware of when submitting your release.

Do not use the words “you,” “your,” “I,” or “we” in the release. Make sure your release is factual and engaging, and avoid hype or being overtly promotional. When writing for the media remember, you may think your product or message is the best thing since bacon ice cream, but they probably don’t care. You need to write about what is news to THEM and not what best serves you. Make a habit when watching the news, reading magazines or newspapers to take note of what is being reported on and craft your release so it is easy for the media to pick up and run your message.
Make sure you spell check you release before submitting it for approval. Make a point of reviewing your press release distributor’s editorial guidelines before submitting your first couple of releases.

7) SEO and PR

It wasn’t long ago that many press releases were used as a vehicle to promote useless spammy content solely for the purpose of artificially inflating a sites search engine rankings. Those days are long gone, and search engines have radically clamped down on overly SEO’d content and releases. That isn’t to say PR’s aren’t still an excellent way to help drive traffic, gain readership and help your site rise in the search engine rankings. You just need to play by a new set of rules, and quite frankly, we believe these rules should have been used all along.

Here are some tips for your press release and SEO

Always write for reader engagement and not the search engines. Search engines have become increasingly sophisticated in detecting quality content verses spam and/or spun material created for search engines and not readers. Also, a new major ranking factor is how long a reader stays on a certain page and if they share that material via social media. If it is a boring, poorly written press release with no value, then the reader will quickly leave the site and more than likely not share your release via social channels, and so the search engines will more than likely not consider it news and not index the release. Avoid over use of key phrases and anchor text. If it contributes to the overall value of the release then feel free to add your keywords sparingly. But if it appears unnatural, you are probably going to have an issue with the search engines. Remember search engines have become increasingly sophisticated and are very good at figuring out what the gist of your message is. Avoid too many links in the body of your release. Many people believe the more links you have in a release the more effective your release will be with the search engines. We have found this to be the complete opposite. The more links you add, the less overall value each link has.
Here is the formula that has proven by far to give the best results for search engine rankings.

Have 1 link to your main site placed in the summary section or beginning of the release body. We HIGHLY recommend that you use a “naked” link opposed to an anchor text link to your site. A naked link would look like this http://www.localblitz.com/ and an anchor text link would look like this ( Keyword Link ) .

We realize this goes against conventional SEO wisdom, but trust us. This has proven again and again to work the best. Search engines are looking for natural linking patterns and most folks when linking to another site use a naked link opposed to an anchor text link. Also search engines have recently implemented an “over anchor text penalty”, meaning too many links to your site with the same anchor text will cause your site to be penalized and even possibly taken out of the index altogether.

Have 2 links to other related authority sites. Believe it or not, our tests have shown that linking out to other high ranking related authority sites will actually help boost the value of that single  utbound link to your site. But a good trick to keep in mind is, those other two links could be to other high ranking authoritative social media sites, like your Facebook page or YouTube Channel, or  ven your Linkedin or twitter profile. You could be getting credit for citing another authority site besides your own, and helping to boost your social rankings all at the same time! Pretty cool, huh?

Remember search engines, above all, just want to give their users the highest quality, most relevant results possible. If you can keep that in mind when writing your release, you will be miles ahead of the competition!

108 Reason to Write a Press Release

  1. New business announcement
  2. Just purchased an existing business
  3. Just sold a business
  4. Just merged businesses
  5. New service offering
  6. New product line
  7. New website
  8. Re-launch of an existing website
  9. Offering a discount on a product or service
  10. Events in news that tie into your product or service
  11. Discontinuing a product or service
  12. New research that ties into your product or service
  13. Something that makes your product or service unique to your industry or customer
  14. Price increase or decrease
  15. Announcing involvement in charitable event or activity
  16. Announcing an internship program
  17. Sponsoring a local sports team or athlete
  18. Sponsoring a local event
  19. Pro bono work done for a newsworthy client
  20. Releasing findings of a new study or research
  21. Offbeat or humorous news (e.g. “Kung Fu Squirrels Go Nuts in Africa”)
  22. Change in business terms (e.g. shipping policy/rates, new website terms)
  23. Business tips
  24. Top Ten List (e.g. top ten juicing recipes)
  25. Inspiration stories tied into you or your business
  26. Humorous stories tied into you or your business
  27. Commentary on new trends or technology that may relate to your business
  28. Predicting new trends or technology that may relate to your business
  29. Receiving an award
  30. Giving an award
  31. Commentary tie in on someone receiving and award (e.g. Jack Nicholson receiving an Academy Award)
  32. A major accomplishment for you or your business
  33. Published a new eBook
  34. Published a new book
  35. Published a new newsletter
  36. Company anniversary
  37. Website anniversary
  38. Partnership anniversary
  39. Business relocation
  40. Business adding a new location
  41. New company name/announcement
  42. Responding to being named in a lawsuit
  43. Filing a lawsuit
  44. Announcing the acquisition of a new large client
  45. Announcing an appearance in the news
  46. Announcing an appearance on the radio
  47. Announcing an appearance on a podcast
  48. Appearance in print media
  49. Webcast appearance
  50. Announcing a television appearance
  51. Hosting or appearing on a webinar
  52. Hosting or appearing on a teleseminar
  53. Announcing a media appearance of any kind
  54. Public appearance
  55. Speaking engagement
  56. Attending a conference
  57. Keynote speaker
  58. Sponsoring a workshop
  59. Sponsoring a fundraiser
  60. Sponsoring a seminar
  61. Hosting a contest
  62. Funding a scholarship
  63. Contributing to a scholarship
  64. Partnership agreement with another business or organization
  65. Hiring of a new executive
  66. Announcing a promotion in the company
  67. Retirement of an employee or executive
  68. Death in the company
  69. Employee resignation
  70. Change in the way a product is manufactured
  71. A new technology or process within the company
  72. New company image
  73. Change in current branding
  74. New brand
  75. New company logo
  76. Restructuring a company
  77. Exposing industry scams
  78. Holiday related sale
  79. Holiday related event
  80. Making industry prediction countering or supporting industry experts
  81. Providing a quote or a sound bite relating to news relevant to your industry
  82. New use/application for your product
  83. Celebrity or public figure using your product
  84. Celebrity or public figure endorsing your product
  85. Hosting a tour of your facility
  86. Staff member receiving a new credential or certification
  87. Offering free product sample
  88. Offering free consultations
  89. Response to accusation against your industry or your company
  90. Setting a major goal
  91. Accomplishing a major goal
  92. Launching a rewards program
  93. Announcing a new referral program
  94. Schedule of upcoming speaking engagements
  95. Hosting a conference
  96. Announcing efforts to make your company more “green”
  97. Disproving common myths in your industry
  98. Taking your company public
  99. Taking public company back to a private company
  100. Transferring ownership of public company
  101. Reorganization of a public company
  102. Initial public offering and timeline to go public
  103. Filing a patent
  104. Being awarded a patent
  105. Commemorating an important milestone
  106. Exhibiting at a trade show
  107. Announcing a stock offering
  108. Tips sheet (e.g. handy tips for growing tomatoes, five easy steps to save for retirement)