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Email Marketing

Email Marketing Campaign Basics

[et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”] E-mail Marketing Campaign Basics   Where to start with Email Marketing.   While this could be a book rather than just an article, you must have a starting point for any type of marketing campaign, right?  So with email marketing, the starting point should be simply identifying who you …

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Use Cialdini’s Six Weapons of Persuasion in Email Marketing

What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: …

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