Email marketing has been and is still an extremely powerful marketing arm, but no different than anything else if you are not using the right tool, the success of the task can be negatively affected. When approached by clients about what platform is best for them there may be a different answer depending on what …
[et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”] E-mail Marketing Campaign Basics Where to start with Email Marketing. While this could be a book rather than just an article, you must have a starting point for any type of marketing campaign, right? So with email marketing, the starting point should be simply identifying who you …
Email Marketing in 2019 So many who are reading this are already saying to themselves “E-mail marketing doesn’t work I never look at those things”. This is the fatal error of most people when it comes to marketing. Just because they don’t do something they assume that no one does. Marketing should be one part data …
What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: …
Use Cialdini’s Six Weapons of Persuasion in Email Marketing Read More »
