What are the different types of SEO techniques? We are often asked about what all goes into creating an SEO strategy and the answer is always the same, “it depends”. In order to put together a search engine optimization strategy that will actually garner results for a client we need to understand exactly what type
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What are the benefits of an SEO service? As a marketing agency with a specialty in SEO, we get asked the question often about the benefits of working with an SEO agency like us as opposed to other options like DIY or cheap SEO services. We love this question simply because it gives us an
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What is an SEO agency and what do they actually do? Search engine optimization or SEO Defined After over a decade of operating an SEO company, one thing is clear. The vast majority of people that we speak with on a weekly basis don’t truly understand what SEO is and particularly have no idea what
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What is conversion rate optimization? Conversion rate optimization, or CRO for short, is the process of implementing different strategies in order to increase percentage of website visitors to perform a certain action. What that action is, of course, depends on what your goal is. For example, your conversion rate goal could be boosting the number
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Why is WordPress Best For SEO? What was once a simple blogging tool has become one of the most effective SEO powerhouses and content management systems available. Of course there are many options when it comes to optimizing your website for SEO, but WordPress continues to be one of the most effective and powerful among
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When it comes to SEO, you may already be pretty familiar with linking highly-searched keywords and phrases to boost ranking and search results; however, link building is the process of connecting with other company websites and having them host links on their site, which in turn direct readers to a page on your website. This
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A product of Google Maps, Google My Business, has been around for years and recently Google announced that it will no longer be called Google My Business but instead called Google Business Profile. Google really didn’t give a real reason for the name change other than to say they want to “keep things simple”. They
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Google can be a mysterious and powerful beast to be certain and at the same time can be a runaway train. There have been many situations where we get a client page ranking, but it’s not the one that they want ranking. So you celebrate that you gained rankings, but it’s not converting the way
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Schema markup (or sometimes called “structured data”) is how search engines communicate. It’s their own, unique “translation,” which breaks down search terms into code which helps them understand the type of content you need — in short, schema works with SEO to provide searchers with the most accurate results possible. Google may seem like magic,
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How to Track ROI with SEO Want to determine how successful your SEO efforts are? At Local Blitz we show you how to track your ROI with SEO using Google Analytics and other advanced tools. Due to the complexity of SEO, calculating an exact ROI on SEO can be a challenge. You may have to
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