Search engine optimization or SEO Defined After over a decade of operating an SEO company, one thing is clear. The vast majority of people that we speak with on a weekly basis don’t truly understand what SEO is and particularly have no idea what SEO services should be included in a working strategy to actually
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Conversion rate optimization, or CRO for short, is the process of implementing different strategies in order to increase percentage of website visitors to perform a certain action. What that action is, of course, depends on what your goal is. For example, your conversion rate goal could be boosting the number of people who purchase a
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What was once a simple blogging tool has become one of the most effective SEO powerhouses and content management systems available. Of course there are many options when it comes to optimizing your website for SEO, but WordPress continues to be one of the most effective and powerful among them. In fact, as of 2021,
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When it comes to SEO, you may already be pretty familiar with linking highly-searched keywords and phrases to boost ranking and search results; however, link building is the process of connecting with other company websites and having them host links on their site, which in turn direct readers to a page on your website. This
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A product of Google Maps, Google My Business, has been around for years and recently Google announced that it will no longer be called Google My Business but instead called Google Business Profile. Google really didn’t give a real reason for the name change other than to say they want to “keep things simple”. They
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Google can be a mysterious and powerful beast to be certain and at the same time can be a runaway train. There have been many situations where we get a client page ranking, but it’s not the one that they want ranking. So you celebrate that you gained rankings, but it’s not converting the way
What to Do When Your Ranking, But Not the Page You Want! Read More »
Schema markup (or sometimes called “structured data”) is how search engines communicate. It’s their own, unique “translation,” which breaks down search terms into code which helps them understand the type of content you need — in short, schema works with SEO to provide searchers with the most accurate results possible. Google may seem like magic,
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How to Track ROI with SEO Want to determine how successful your SEO efforts are? At Local Blitz we show you how to track your ROI with SEO using Google Analytics and other advanced tools. Due to the complexity of SEO, calculating an exact ROI on SEO can be a challenge. You may have to
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What are Core Web Vitals and Why are They Important for SEO? SEO, or “search engine optimization” is an ever-changing field within the digital marketing industry. Google currently uses quality scores, authenticity, and bid amounts to determine which websites show up following a keyword search. This year Google released several new important metrics for SEO,
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Local SEO is a tool that improves the visibility of your website within a geographic area. When clients search for a term in a specific city, state, or region, your website is more likely to appear if you have strong local SEO. Popular tools like Google My Business, Google Ads, Google Maps, and keyword research
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