SEO

The Importance of Content for SEO

For those of us in business, we tend to find ourselves saying the same things over and over again.  As an SEO agency, this holds true, just like in every other industry. The one thing that we find ourselves saying over and over again is “We need to add more content to that page to …

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Onpage vs Offpage SEO where to start

Generally, in the first call with a new prospect or a new client, I end up making sure that they understand the difference between on-page and off-page SEO and how they both play a crucial role in getting results in SEO. Many businesses and organizations that we work with have some experience working with SEO …

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What is CRO?

What is CRO? So what exactly is CRO? Basically, it is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any aspect of your website that’s important to your business. We here at Local Blitz call these key performance indicators (KPI). KPI’s are …

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SEO and Online Advertising – A Symbiotic Relationship

SEO and Online Advertising Why do Both? Why do both SEO and Search Advertising? Just as the Venn Diagram in this article signifies, in the digital marketing world, a lot of different pieces fit together to create a “full scale” effort.  In this article, we will just focus on the search portion of that diagram …

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How Geotagging Images Can Help Local SEO

What is Geotagging? Geotagging is the process of adding geographical information like GPS coordinates and location name to a photo’s metadata. When you geotag photos, the photo’s information is stored in the image’s “EXIF data”, along with time, date, the lens type, focal length and shutter speed which are also recorded by the camera. All …

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In the age of RankBrain, these foundational SEO issues still matter

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of …

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