Google Ads vs. Meta Ads: Which Platform Gets Better ROI for Local Service Businesses? 2025
For local service businesses, Google Ads typically delivers 30-40% better ROI than Meta Ads when targeting high-intent customers actively searching for immediate services. According to 2024 industry benchmarks, Google Search Network generates average Cost Per Acquisition (CPA) of $45-65 for home service marketing, whereas Meta Ads averages $75-95 for comparable service-based businesses. Google Ads excels at









