What Is GEO (Generative Engine Optimization)? Understanding the Next Generation of Search Optimization
Generative Engine Optimization (GEO) is the practice of optimizing digital content to appear in responses generated by Large Language Models (LLMs) and AI chatbots such as ChatGPT, Claude, Gemini, and Perplexity AI. Unlike traditional Search Engine Optimization (SEO), which focuses on ranking in Search Engine Results Pages (SERPs), GEO targets AI-powered search optimization where content is
