Schema markup (or sometimes called “structured data”) is how search engines communicate. It’s their own, unique “translation,” which breaks down search terms into code which helps them understand the type of content you need — in short, schema works with SEO to provide searchers with the most accurate results possible. Google may seem like magic,
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How to Track ROI with SEO Want to determine how successful your SEO efforts are? At Local Blitz we show you how to track your ROI with SEO using Google Analytics and other advanced tools. Due to the complexity of SEO, calculating an exact ROI on SEO can be a challenge. You may have to
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What are Core Web Vitals and Why are They Important for SEO? SEO, or “search engine optimization” is an ever-changing field within the digital marketing industry. Google currently uses quality scores, authenticity, and bid amounts to determine which websites show up following a keyword search. This year Google released several new important metrics for SEO,
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Local SEO is a tool that improves the visibility of your website within a geographic area. When clients search for a term in a specific city, state, or region, your website is more likely to appear if you have strong local SEO. Popular tools like Google My Business, Google Ads, Google Maps, and keyword research
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An SEO company helps you reach more customers, build better marketing plans, and hit your sales goals. SEO, or “search engine optimization” leverages search engine data to understand your clients’ interests and behaviors. By tracking what potential customers are looking for on websites like Google, an SEO company can help you determine which offers, blog
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Difference between Organic SEO and Local SEO While we could write a very long article on this topic, the difference between organic SEO and Local SEO is fairly straightforward. To make something complicated as simple and succinct as possible, it comes down to page placements. Let’s start with organic SEO. When people think of SEO
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Starting December 3rd, 2020 we in the SEO world started to notice that Google was rolling out another core update. Google does updates often and those of us that have worked in this space for years know that big updates, like this one, often have winners and losers, and the variables that contribute to those
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For years Google has been updating its algorithm to give more and move relevant results to users. One of the ways it does that for local searchers is by using what is referred to as local proximity. Generally speaking, Google wants to serve you the most relevant results, so if you were searching for
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